Kosuke Motoki

Visual attention can be automatically captured. From an evolutionary perspective, automatic attention can be useful for rapidly detecting salient stimuli, such as foods. Two attributes of foods (tastiness and healthfulness) are needed for survival. Moreover, these two attributes have different characteristics possibly associated with automatic visual attention. The more basic and hedonic attributes of tastiness are processed earlier than those of healthfulness during elaborative food choices. Ho

Consumers often share product-related content (e.g., advertising), and highly shared advertising has a huge impact on consumer behavior. Despite its apparent effectiveness, prediction of whether such advertising will be highly shared is a poorly understood area of marketing. Advances in brain imaging techniques may allow researchers to forecast aggregate consumer behavior beyond subjective reports. Using neuroimaging techniques, previous research has established models showing that expectations

Grocery stores and restaurants can control ambient temperatures using air-conditioning. Although questions about how ambient temperature affects consumers' evaluations of foods are relevant to many food-based businesses, they remain largely unanswered, and there are contradictory hypotheses regarding the influence of ambient temperature on food preferences. Embodiment theory suggests that ambient warm temperature increases food preferences, whereas thermoregulation theory suggests that ambient w

The past two decades have seen an explosion of research on cross-modal correspondences. Broadly speaking, this term has been used to encompass associations between and among features, dimensions, or attributes across the senses. There has been an increasing interest in this topic amongst researchers from multiple fields (psychology, neuroscience, music, art, environmental design, etc.) and, importantly, an increasing breadth of the topic's scope. Here, this narrative review aims to reflect on wh