Korea Advanced Institute of Science and Technology · 社会科学
Professor Meeyoung Cha's research lab focuses on understanding the dynamics of information diffusion, user influence, and social network behavior in online social media and user-generated content platforms. The lab investigates how content spreads across networks, with an emphasis on viral marketing, rumor propagation, and the role of structural and temporal features in shaping online influence. Using large-scale data from platforms like Twitter, YouTube, and IPTV systems, the lab combines empirical analysis with statistical modeling to uncover patterns in user engagement and content dissemination. Their work bridges sociology, computer science, and data science to study real-world social dynamics in digital environments.
Figures are computed from collected data and may differ slightly.
Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links determine the flow of information and hence indicate a user's influence on others — a concept that is crucial in sociology and viral marketing. In this paper, using a large amount of data collected from Twitter, we present an in-depth comparison of three measures of influence: indegree, retweets, and mentions. Based on
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Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing techniques that attempt to spread content, products, and ideas on these sites. However, there is little data publicly available on viral propagation in the real world and few studies have characterized how information spreads over current online social networks.
User generated content (UGC), now with millions of video producers and consumers, is reshaping the way people watch video and TV. In particular, UGC sites are creating new viewing patterns and social interactions, empowering users to be more creative, and generating new business opportunities. Compared to traditional video-on-demand (VoD) systems, UGC services allow users to request videos from a potentially unlimited selection in an asynchronous fashion. To better understand the impact of UGC s
This study determines the major difference between rumors and non-rumors and explores rumor classification performance levels over varying time windows-from the first three days to nearly two months. A comprehensive set of user, structural, linguistic, and temporal features was examined and their relative strength was compared from near-complete date of Twitter. Our contribution is at providing deep insight into the cumulative spreading patterns of rumors over time as well as at tracking the pre
For half a century, television has been a dominant and pervasive mass media, driving many technological advances. Despite its widespread usage and importance to emerging applications, the ingrained TV viewing habits are not completely understood. This was primarily due to the difficulty of instrumenting monitoring devices at individual homes at a large scale. The recent boom of Internet TV (IPTV) has enabled us to monitor the user behavior and network usage of an entire network. Such analysis ca
Information propagation in online social networks like Twitter is unique in that word-of-mouth propagation and traditional media sources coexist. We collect a large amount of data from Twitter to compare the relative roles different types of users play in information flow. Using empirical data on the spread of news about major international headlines as well as minor topics, we investigate the relative roles of three types of information spreaders: 1) mass media sources like BBC; 2) grassroots,
Online social networking sites like MySpace and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to the viral marketing of content, products, and political campaigns on the sites themselves. Despite the excitement, the precise mechanisms by which information is exchanged over these networks are not well understood.In this paper, we investigate social cascades, or how information disseminates through social links in online social networks. Using
Abstract—In recent years, Telcos worldwide have deployed IPTV networks to offer cable TV-like services over the IP backbones. Such walled garden IPTV networks are provisioned to guarantee the quality of service, fast channel switching, and user experience expected by TV viewers. A common key design element of these networks is the use of IP multicast within a single network domain to broadcast several hundreds of TV channels to millions of receivers. However, as the amount of content and channel
Based on the analysis of user-chatbot interactions on a live platform, this work provides insights into people's informational and emotional needs during a global health crisis. Users sought health-related information and shared emotional messages with the chatbot, indicating the potential use of chatbots to provide accurate health information and emotional support. Future research can look into different support strategies that align with the direction of public health policy.
This paper compares similarities and differences of pandemic-related social media discourse in Asian countries. We observed multiple prominent peaks in the daily tweet counts across all countries, indicating multiple issue-attention cycles. Our analysis identified which topics the public concentrated on; some of these topics were related to misinformation and hate speech. These findings and the ability to quickly identify key topics can empower global efforts to fight against an infodemic during
To increase reliability and robustness of missioncritical services in the face of routing changes, it is often desirable and beneficial to take advantage of path diversity provided by the network topology. One way of achieving this inside a single Autonomous System (AS) is to use two paths between every Origin-Destination (OD) pair. One path is the default path defined by the intra-domain routing protocol; the other path is defined as an overlay path that passes through a strategically placed re
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