早稲田大学 · 社会科学
Rei Yamashita教授の研究室は、スポーツ観光とイベントマネジメントを軸に、観光客の行動や帰属意識、地域への愛着の形成を解明する研究を行っています。特に、観光者の事前知識やブランドイメージ、目的地の評判が、帰属意識や再訪意向にどのように影響するかを分析しており、地域振興に資する実践的知見の提供を目的としています。また、国際的スポーツイベントにおける観光客の体験と帰属意識のメカニズムについても、定量的手法を用いて体系的に検証しています。
Figures are computed from collected data and may differ slightly.
Sport tourism is anticipated as one of the key industries that can vitalize a community with a wide variety of attractive natural resources. This research focusses on the relationship between tourists’ prior knowledge of the destination, destination reputation, and destination loyalty. Data were collected from domestic sport tourists who visited Niseko Adventure Centre during August, 2018 (N = 221). Using confirmatory factor analysis and structural equation modelling, the results showed a signif
Research questions Sport management researchers have utilized the concept of brand image to understand sport consumers’ experiences. However, this concept has rarely been applied in a participatory sport event context. In this study, we proposed a conceptual framework of event brand image for distance running events, and explored how international sport tourists’ perceived event brand image generates event and destination loyalty.Research methods The data of the study were collected from interna
The first touchpoint for potential tourists is the information shared by the destination. Although information search behaviour is critical and has been reviewed from a general tourism perspective, less is known about sport tourism. With social media becoming the predominant source of information, it is necessary to determine how information is searched. Therefore, the purpose of this scoping literature review was to clarify the extent of peer-reviewed research on information search behaviour in
Destination loyalty has become a crucial concept in both academia and practice. Numerous studies have revealed the antecedents of destination loyalty to discriminate from other rival destinations. Although increasing destination loyalty is anticipated as the key milestone to achieve from both practical and academic purposes, previous research lacks understanding of the characteristics and profile of loyal travellers. Therefore, the purpose of this research is to segment the profile of active int
Research question Leisure behaviour has focused long time on positive outcomes for active and passive sport participants and it has been advocated that constraints play an important role in decision-making in leisure activities. The purpose of this study was to investigate the interdependencies of spectator constraints, attachment to a sport team, and behavioural intentions. Research methods Using a paper-pencil questionnaire, data were collected from spectators attending a J. League Division 2
Purpose It is crucial to create an inclusive society through sport. Many researchers have focused on the social benefits of hosting events and identified the necessity of revealing the impact of parasport. There is inadequate knowledge of what local residents perceive from spectating non-mega-parasporting events. Therefore, this research aimed to reveal the influence of spectators' perceived social benefits, subjective well-being, and support for parasport events. Design/methodology/approach A s
Understanding how sport consumers’ pro-environmental behaviors (PEBs) are shaped can be helpful for sport organizations in developing sport policies and establishing marketing strategies for the sport sector. To extend the literature on sport consumers’ PEBs, this study explored the relationship between residents’ place attachment and three types of PEBs using environmental concern as a mediator. Residents who ran habitually were recruited using an internet survey in Japan (N = 366). The results
Tourism destinations are often considered vulnerable to environmental destruction due to the negative environmental impact that can be generated by tourist activities. Unfortunately, tourists' pro-environmental behaviour (PEB) has been considered problematic even in outdoor activity-related tourist destinations, despite the close connection between tourists and the environment. Hence, it is necessary to tackle: what are the psychological processes that govern tourists' PEB? Drawing on multiple c
There is a global shift in hosting international sporting events, and this is insisted to have social impacts on the host residents and increase their vitality and empowerment. From the academic perspective, numerous studies have revealed the social impacts of hosting mega-sporting events in several contexts. However, research remains scarce in the area of mega-para-sporting events. Therefore, this study examines the relationship between residents’ perceived social impact and supporting intentio
Although research exploring the motivations for and barriers to conference attendance is growing, studies in the context of international sport management remain limited. Therefore, this study aims to understand the motivations for and barriers to these conferences. An online survey was delivered through the mailing list of four major sport management associations. A valid response for data analysis was 135 (valid ratio 65.22%). The motivators and barriers were measured using a previously develo
ABSTRACTOrganising sporting events is no longer just a matter of interest to event operators. In Japan, various local governments actively attract non-mega-sporting events as part of their urban development policies. However, these policy formulations must be evidence-based, especially in understanding the impact of sporting events and residents’ relationship to sporting events. Most social impact studies in sport management research have predominantly used the cross-sectional approach; hence, i
In 2013, the International Olympic Committee announced that the 2020 Summer Paralympic Games will be held in Tokyo for their second time. Despite the enthusiasm toward disabled sport or Paralympic games, whether citizens will watch the Paralympic games at sport facilities remains to be determined. Increasing the number of spectators and supporters is critical to attract new sponsors and gain additional revenue.
Research question This research examined the effect of perceived well-being from a spectator experience on the intention to attend a sporting event, and the moderating effects of structural constraints on attending a game, depending on gender.Research methods The authors conducted a questionnaire survey at a professional Japanese basketball game. A total of 172 participants were included (57.6% female). The authors conducted a confirmatory factor analysis to check the reliability and validity of
Purpose The purpose of this study was to reveal the interrelationships between residents’ perceived trust, perceived social and personal benefits and event support intention for the Tokyo Olympic and Paralympic Games. The interrelationships were investigated over time. Design/methodology/approach Data were collected twice (Time 1: 7–9 September 2021 and Time 2: 7–9 September 2022) using a panel design. Stratified online sampling was employed based on resident status, age and Olympic and Paralymp
The purpose of this study is to examine the motivational differences of attending a sporting event between local residents and non-residents. A questionnaire-based survey was conducted among the spectators of the triathlon events held in Odaiba and Yokohama. Seven factors namely aesthetic, interaction, achievement, skills, knowledge, performance, and drama, were revealed as key motivators for attending the sporting event. The results also revealed several differences in spectators' motivations f
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