Yuan Gao

The increasing number of people playing games on touch-screen mobile phones raises the question of whether touch behaviors reflect players’ emotional states. This prospect would not only be a valuable evaluation indicator for game designers, but also for real-time personalization of the game experience. Psychology studies on acted touch behavior show the existence of discriminative affective profiles. In this article, finger-stroke features during gameplay on an iPod were extracted and their dis

This paper examines three cognitive antecedents of Web user attitude toward a commercial website -- perceived informativeness, perceived entertainment, and perceived irritation. We tested the theoretical relationships between the three cognitive antecedents, attitude toward the site, and intention to return to the site using Partial Least Squares (PLS) with data collected in a field study of three e-commerce websites. The model explains a high percentage of the variance in attitude toward the si

This article applies the Technology Acceptance Model (TAM) to an online course companion site of a textbook to be used by participants in this study. This article reviews literature on TAM and evaluates a set of hypotheses based on the theoretical relationships established in the TAM model. Results suggest that TAM is overall an effective tool for predicting user acceptance of such web-based course support systems and for evaluating competing hypermedia-based educational products. Discussion and

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">Trust formation in the virtual environment is a complex process and is influenced by a plethora of factors.<span style="mso-spacerun: yes;">  </span>This paper proposes a cognitive model of trust in e-commerce based on consumer research and the trust literature. It argues that percei