[論文レビュー] Perception of Deepfakes among Bangladeshi Women

Sharifa Sultana, Pratyasha Saha+5 more|arXiv (Cornell University)|Jan 19, 2026

ICT in Developing Communities被引用数 0

ひとこと要約

この論文は、バングラデシュの女性15名への半構造化インタビューを用いて、ジェンダー規範、文化的タブー、弱い制度が、技術的欺瞞を超えたディープフェイク被害への認識、恐怖、対処にどのように影響するかを探る。

ABSTRACT

As deepfake technology becomes more accessible, concerns about its misuse and societal impact are escalating, particularly in regions like the Global South where digital literacy and regulatory measures are often limited. While previous research has explored deepfakes in contexts such as detection and media manipulation, there is a noticeable gap in understanding how individuals in these regions perceive and interact with deepfake media. This study addresses this gap by investigating how Bangladeshi women perceive deepfakes and the socio-cultural factors influencing their awareness, concerns, and responses to this technology. Drawing on 15 semi-structured interviews, we uncover how cultural values, gendered norms, trust in institutions, and the prevalence of digital harassment shape their perceptions and coping mechanisms. Through this research, we aim to advance existing scholarship in HCI by offering insights into the design of culturally sensitive interventions, educational initiatives, and policy frameworks to address the challenges posed by deepfakes in the Global South.

研究の動機と目的

• Investigate how Bangladeshi women understand and emotionally respond to deepfakes.
• Examine how gender norms, family dynamics, and cultural taboos shape deepfake harms.
• Explore strategies women use to verify content, manage privacy, and evaluate legal recourse.

提案手法

• Qualitative study using 15 semi-structured interviews conducted in Bengali.
• Purposive and snowball sampling to recruit diverse participants aged 18–45.
• Thematic analysis (reflexive) with open coding and constant comparison to identify themes.
• Interviews lasted 30–45 minutes and were transcribed verbatim; pseudonyms protected participants.

実験結果

リサーチクエスチョン

• RQ1 How do Bangladeshi women understand and emotionally respond to deepfakes?
• RQ2 How do gender norms, family dynamics, and cultural taboos shape the harms deepfakes produce?
• RQ3 What strategies do women use to verify content, manage privacy, and evaluate legal recourse?

主な発見

• Participants perceive deepfakes as inherently dangerous and weaponized, not entertainment.
• Deepfakes act as credibility accelerators, triggering moral judgment, institutional exclusion, and family intervention.
• Gendered reputational norms exacerbate harms, often blaming women even when content is fake.
• Low awareness and weak verification capacity lead to reliance on informal heuristics, enabling rapid circulation of deepfakes.
• Legal recourse is viewed as inaccessible or risky, prompting many to prioritize silence over reporting.