이동진 교수

Abstract As an alternative to the brittle and expensive indium tin oxide (ITO) transparent conductor, a very simple, room‐temperature nanosoldering method of Ag nanowire percolation network is developed with conducting polymer to demonstrate highly flexible and even stretchable transparent conductors. The drying conducting polymer on Ag nanowire percolation network is used as a nanosoldering material inducing strong capillary‐force‐assisted stiction of the nanowires to other nanowires or to the

This study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of 298 university students, the proposed measure was found to have predictive (nomological) validity in relation to life satisfaction for three out of its five dimensions—acquisition, possession, and consumption. In sum, satisfaction in the consu

This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm’s other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL

Abstract The objective of this paper is to develop and test a model on the role of cultural distance in developing relational exchanges between exporters and importers. Specifically, it has been hypothesized that cultural distance influences relational exchange, mediated by exporting performance and opportunism. It has also been hypothesized that relational exchange influences the duration of relationship. Survey results received from Australian exporting firms with regard to their relationships