이경미 교수
Kyungmee Lee
서울대학교 · 의학
연구실 소개
이경미 교수의 연구실은 소비자 행동과 시장 거버넌스, 특히 정체성, 스테레오타입, 사회적 인식이 소비 결정에 미치는 영향을 중심으로 연구합니다. 특히 소비자가 타인의 시선, 특히 스테레오타입에 의해 평가당할 것이라 믿을 때의 심리적 반응과, 이를 둘러싼 신뢰, 정체성, 공정성 문제를 다룹니다. 또한 코로나19 기간 동안의 온라인 교육 전환과 온라인 시험 감시 기술의 도입이 학습자 주체성과 교육적 관계에 미치는 영향에 대해서도 깊이 있는 연구를 수행하고 있습니다. 이는 소비자 심리와 교육 현장의 디지털 전환을 연결지어 보는 다학제적 접근을 특징으로 합니다.
연구 현황
연구 성과 추이
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
주요 논문
15How do consumers react when they believe that a transaction partner will view them through the lens of a stereotype? We predicted and found that being aware of a negative stereotype about a group to which one belongs (e.g., gender) made consumers sensitive to whether service providers were in-group versus out-group members and lowered purchase intentions when the provider was an out-group member. We observed stereotype threat effects across diverse marketplace settings: financial services (exper
While much is discussed of the challenges that educators and their institutions have been facing during COVID-19, there is little reported about how students have been coping with the challenges. In this short piece, we present preliminary data on university students' perceptions of online learning and teaching during the pandemic. Our findings from a student course satisfaction survey, conducted in two universities during the 2020 summer term (June through August), reveal that students have bee
Abstract During the coronavirus disease‐2019 (Covid‐19) pandemic, many universities have adopted online exam proctoring technologies to monitor and control an increasing number of student cheating incidents. Although it looks like a natural and effective solution for a fair assessment of student online learning performance, the authors argue that proctoring technologies are rooted in problematic assumptions about educational fairness and authoritarian pedagogical approaches. The authors have con
Since the beginning of the COVID-19 outbreak in Spring 2020, universities around the world have quickly adopted online teaching as an emergency measure. Informed by activity theory, the present qualitative case study aims to better understand the nature of the rapid institutional transition and its impact on academics' pedagogical experiences during this period. A multiple set of qualitative data was collected in a national university in South Korea that rapidly made the online transition, follo
Abstract In South Korea, heating degree-days (HDD) and cooling degree-days (CDD) have been widely used as climatic indicators for the assessment of the impact of climate change, but arbitrary or customary base temperatures have been used for calculation of HDD and CDD. The purpose of this study is to determine real base temperatures to accurately calculate HDD and CDD for South Korea, using monthly electric energy consumption and mean temperature data from 2001 to 2010. The results reveal that t
The role that a given cue plays in consumer judgments depends on the motive that is salient for the consumer. We focus on store reputation as a cue whose utilization can depend on salient goals. Research has suggested that store reputation does not influence product judgments when brand and price information are available. In 3 experiments, however, we show that when social identity goals are salient or are perceived as relevant to the product, store reputation (because it conveys image‐relevant
This report explores reactions that proceed during the first few cycles of inorganic film atomic layer deposition (ALD) on natural cellulose cotton fibers, and how surface reactions can explain the previously observed transitions in surface wetting upon ALD on cotton fibers. Atomic layer deposition of aluminum oxide and zinc oxide onto natural cotton cellulose produces a transition from hydrophilic to hydrophobic, then from hydrophobic back to hydrophilic, and we describe here the main factors t
The majority decision algorithm showed high accuracy and significantly more accurate lesion detection compared with those of individual CNN models. The proposed deep learning method with PNS X-ray images can be used as an adjunct to classify maxillary sinusitis.
A constructivist learning paradigm emphasises authenticity as a required condition for learning. However, the design of an online learning environment is ultimately separate from learners’ real-life environments, it is inevitably challenging to make online learning authentic. In this article, the author aims to propose an alternative way of conceptualizing online learning and its boundaries, based on a double-layered Community of Practice model as a means to facilitate authentically constructivi
If clinicians recognize alterations in the LPM and disk displacement in the TMJ, they will better understand the clinical symptoms and pathophysiology of TMD with whiplash injury. Whiplash injury may lead to TMD <i>via</i> different mechanisms from other macrotraumas.
Abstract Under the constructivist learning paradigm, which emphasises authenticity as a required condition for learning, distance educators have been striving to create authentic learning environments that reflect the real world. However, it is inevitably challenging to make an online learning environment authentic for learners when it is ultimately separated from their real-life contexts. Particularly, in online doctoral education, given the diversity among online learners, even defining “what
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