이진수 교수

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images. The study, based on a survey of 416 hotel users, also investigates how a green hotel image can affect behavioural intentions (i.e. intention to revisit, intention to offer positive recommend

This study aimed to identify the antecedents of emotional and functional values of festival participation. At the same time, it investigated the relative contribution of emotional and functional values to satisfaction levels and behavioral intentions. Structural equation modeling suggested that festival programs and convenient facilities positively influenced both functional and emotional values, whereas a natural environment positively affected only emotional value. The festival program contrib

Finding subgraph isomorphisms is an important problem in many applications which deal with data modeled as graphs. While this problem is NP-hard, in recent years, many algorithms have been proposed to solve it in a reasonable time for real datasets using different join orders, pruning rules, and auxiliary neighborhood information. However, since they have not been empirically compared one another in most research work, it is not clear whether the later work outperforms the earlier work. Another

Purpose – The purpose of this paper is to achieve three objectives: to investigate perceived quality of work life (QWL) need attributes among frontline employees in the lodging industry, to assess the asymmetric relationships between QWL attributes and job satisfaction (JS) and to prioritize QWL attributes for the effective management of JS. Design/methodology/approach – Data were analyzed using exploratory factor analysis, impact range-performance analysis and impact-asymmetry analysis. Finding

Relying on Aaker's (1996) dimensions of brand personality, this study investigated the relationships between brand personality and its antecedents and consequences in the upper-upscale business hotel segment. Two dimensions of brand personality-competence and sophistication-were confirmed. User imagery was found to be the strongest predictor of brand personality, while trust had the significant mediating effect on the relationship between brand personality and loyalty. The theoretical and practi

Based on impact range performance analysis and impact asymmetry analysis, this study aims to (1) examine the asymmetric effect of shopping tourism attributes on shopping destination satisfaction from the perspective of Chinese tourists and (2) prioritize attributes by identifying them as frustrators, dissatisfiers, hybrids, satisfiers, and delighters. The asymmetric relationships between shopping tourism attributes and shopping destination satisfaction offer an expanded view of the dynamic effec