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Hakseung Shin

Hanyang University · 社会科学

研究室紹介

Professor Hakseung Shin's research lab specializes in service innovation and customer experience in the tourism and hospitality industry, with a strong focus on digital transformation, online engagement, and experiential value co-creation. The lab explores emerging trends such as service robots, workcation travel, and online brand communities, emphasizing the multidimensional nature of non-transactional values and happiness in travel experiences. Key research directions include the role of personalization, empowerment, and technology in shaping customer engagement and value creation across digital platforms. The lab employs mixed-methods approaches, combining qualitative netnography, experimental designs, and scale development to build robust theoretical and practical insights.

customer engagementvalue co-creationdigital transformationtravel experienceonline communities

Research Overview

Papers
64
Total Citations
2,400
Papers (5y)
41
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
41total
2022
2023
2024
2025
2026
Citations per year (5y)
763total
20222023202420252026

Selected Papers

15
1
Article|552 citations·2020
Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Focused on technology innovation for social distancing and cleanliness
Hakseung Shin, Juhyun Kang
SJR Q1International Journal of Hospitality ManagementOA
Sociology and Political ScienceSocial Sciences
2
Article|221 citations·2021
Travel decision determinants during and after COVID-19: The role of tourist trust, travel constraints, and attitudinal factors
Hakseung Shin, Juan Luis Nicolau, Juhyun Kang, Abhinav Sharma, Hoon Lee
SJR Q1Tourism ManagementOA
Sociology and Political ScienceSocial Sciences
3
Article|167 citations·2021
The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic
Hakseung Shin, Abhinav Sharma, Juan Luis Nicolau, Juhyun Kang
SJR Q1Tourism ManagementOA
Strategy and ManagementBusiness, Management and Accounting
4
Article|160 citations·2021
Hotels' COVID-19 innovation and performance
Abhinav Sharma, Hakseung Shin, María Jesús Santa-María, Juan Luis Nicolau
SJR Q1Annals of Tourism ResearchOA
Economics and EconometricsEconomics, Econometrics and Finance
5
Article|148 citations·2019
Self-Service Technology Research: A bibliometric co-citation visualization analysis
Hakseung Shin, Richard R. Perdue
SJR Q1International Journal of Hospitality Management
Sociology and Political ScienceSocial Sciences
6
Review|124 citations·2022
A critical review of robot research and future research opportunities: adopting a service ecosystem perspective
Hakseung Shin
SJR Q1International Journal of Contemporary Hospitality Management

Purpose Given the recent growth of service robot research in hospitality and tourism management (HTM), the purpose of this study is to identify a research agenda by conducting a systematic and holistic review of service robot research published in both HTM and broader business management (BM) journals. Design/methodology/approach Adopting a service ecosystem perspective, 38 HTM articles and 13 highly cocited BM articles out of 126 BM articles were qualitatively reviewed to analyze the intellectu

Artificial IntelligenceComputer Science
7
Article|107 citations·2019
Front desk technology innovation in hotels: A managerial perspective
Hakseung Shin, Richard R. Perdue, Juhyun Kang
SJR Q1Tourism Management
MarketingBusiness, Management and Accounting
8
Article|98 citations·2019
Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective
Hakseung Shin, Richard R. Perdue, Mario Pandelaere
SJR Q1Journal of Travel Research

Tourism provides myriad opportunities for customer engagement and value co-creation, especially in online communities. This research analyzed the role of empowerment in the tourist knowledge value co-creation process in online review contexts. Using scenario-based, between-subjects experimental designs, three studies were conducted using online consumer samples to examine the effects of hotel response personalization and online review valence on empowerment and intention to co-create knowledge v

Sociology and Political ScienceSocial Sciences
9
Review|90 citations·2022
Hospitality and tourism service innovation: A bibliometric review and future research agenda
Hakseung Shin, Richard R. Perdue
SJR Q1International Journal of Hospitality Management
Sociology and Political ScienceSocial Sciences
10
Article|80 citations·2024
How does the metaverse travel experience influence virtual and actual travel behaviors? Focusing on the role of telepresence and avatar identification
Hakseung Shin, Juhyun Kang
SJR Q1Journal of Hospitality and Tourism Management
Human-Computer InteractionComputer Science
11
Article|56 citations·2023
Bridging the gap of bibliometric analysis: The evolution, current state, and future directions of tourism research using ChatGPT
Hakseung Shin, Juhyun Kang
SJR Q1Journal of Hospitality and Tourism Management
Sociology and Political ScienceSocial Sciences
12
Article|53 citations·2023
Workcation (Workation) Travel Experiences, Satisfaction and Revisit Intentions: Focusing on Conceptualization, Scale Development, and Nomological Network
Hakseung Shin, Jinhee Lee, Namjo Kim
SJR Q1Journal of Travel Research

Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workc

Sociology and Political ScienceSocial Sciences
13
Article|50 citations·2021
Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary
Hakseung Shin, Richard R. Perdue
SJR Q1Journal of Travel ResearchOA

To better understand engagement behaviors in online hospitality brand communities, the purpose of this research was to understand hotel customers’ online engagement behaviors, associated cocreated nontransactional values, and the underlying drivers. Netnography analysis and qualitative surveys along with multiorder categorization analysis were used. The netnography results indicate that hotel customer engagement behaviors cocreate five types of value. Importantly, these values accrue in differen

Sociology and Political ScienceSocial Sciences
14
Article|46 citations·2021
Developing creative service ideas through hotel customer engagement for open innovation: Focused on empowerment and motivation processes
Hakseung Shin, Richard R. Perdue
SJR Q1International Journal of Hospitality Management
Sociology and Political ScienceSocial Sciences
15
Article|45 citations·2018
The congruity effects of commercial brand sponsorship in a regional event
Hakseung Shin, Hoon Lee, Richard R. Perdue
SJR Q1Tourism Management
Sociology and Political ScienceSocial Sciences

Research Areas

Sociology and Political ScienceMarketingPublic Health, Environmental and Occupational HealthApplied PsychologyArtificial IntelligenceStrategy and Management

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