Hyejin Kim
Korea Advanced Institute of Science and Technology · 社会科学
研究室紹介
Professor Hyejin Kim's research lab focuses on interdisciplinary environmental and social science, with a strong emphasis on biodiversity and ecosystem services modeling, human-nature relationships, and the psychological and social dimensions of well-being. The lab explores scenarios for sustainable futures through frameworks like the Nature Futures Framework, integrates social-ecological feedbacks in decision-making, and investigates individual-level factors such as perceived ageism, privacy concerns in digital advertising, and the well-being of caregivers and grandparents. The research bridges ecological sustainability with human health and societal values, using mixed-methods and scenario-based modeling approaches.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Purpose – The advancement of multimedia technology has spurred the use of multimedia in business practice. The adoption of audio and visual data will accelerate as marketing scholars become more aware of the value of audio and visual data and the technologies required to reveal insights into marketing problems. This chapter aims to introduce marketing scholars into this field of research.Design/methodology/approach – This chapter reviews the current technology in audio and visual data analysis a
Purpose The purpose of this paper is to investigate the relation between average ratings (viewership) and the volume and valence of electronic word of mouth (e-WOM) for early episodes of TV shows. Design/methodology/approach Linear regression was performed in which the dependent variable is average TV ratings and main independent variables are volume and valence of e-WOM. The study used a Breusch–Pagan test to detect heteroscedasticity. Accordingly, the model is analyzed using heteroscedasticity
Extant preference measurement research, including conjoint analysis, has been silent on the explicit influence of others in the formation of consumer preferences. This article proposes a new holistic framework of preference, “PIE,” as well as a measurement method to remedy this problem. The new paradigm posits that consumers evaluate products on the basis of different “needs” determined by three sources: (1) P, the physical attributes of the product; (2) I, the individual characteristics of the
Purpose The purpose of this study is to examine how the usage of mobile devices influences text-posting behavior in the online review-generation process. This study attempts to improve the understanding of the negative impacts of mobile channels on the quality of online reviews. Design/methodology/approach The authors develop a series of hypotheses to investigate the text-posting behaviors with mobile device usage. To examine the authors' hypotheses, the authors collect online reviews posted in
Purpose Social media (e.g., e-WOM) and traditional media (e.g., media coverage) serve different roles in a firm's marketing activities and also interact with each other, which in turn affect the market outcome. In addition, how market outcome affects the two types of media in turn has not been examined, which brings the need for a holistic framework. The rare study that examines this relation mostly relies on the volume of media rather than the valence. This study examines the interdependent rel