Hyeon-Woong Pyun
Sungkyunkwan University · 社会科学
研究室紹介
Professor Hyeon-Woong Pyun's research lab specializes in the economic and social impacts of professional sports, focusing on urban mobility, crime dynamics, labor market behavior in sports, and public health. The lab employs rigorous empirical methods—such as instrumental variable regression, difference-in-differences, and stochastic production functions—to analyze how sporting events influence traffic congestion, policing needs, and individual behavior. Research also explores demand heterogeneity in sports fandom and the role of perception in health promotion among middle and older adults. The lab emphasizes evidence-based policy design, particularly in urban planning, labor economics, and public safety.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Abstract Sporting events concentrate people in facilities on game day. No evidence currently exists linking sporting events to traffic conditions. We analyze urban mobility data from 25 metropolitan areas with Major League Baseball (MLB) teams over the period 1990–2014. MLB‐related travel accounts for at most 0.5 percent of annual metropolitan area vehicle‐miles traveled (VMT). Instrumental variable regression results indicate MLB attendance causes an increase of about 5 million VMT, about 28,00
Using daily panel data from Detroit, we empirically explore the relationship between the National Football League (NFL) and crime in a city. We exploit the natural experiment of the Detroit Lions’ move from Pontiac, Michigan, to downtown Detroit in 2002. Pontiac is used as the treatment city and non-game day crime, other suburban cities, and other cities outside Detroit MSA are used as the comparison groups. Employing a difference-in-difference approach, we find decreases in assaults and vandali
Some professional athletes still face monopsony power in labor markets, underscoring the importance of estimating players' marginal revenue product to assess its effects. We introduce two new empirical approaches, spline revenue functions and fixed‐effects stochastic production functions, into the standard Scully (1974) approach to marginal revenue product estimation and calculate Monopsony Exploitation Ratios (MERs) for position players in Major League Baseball over the 2001–2011 seasons. Estim
The results highlight the complexity of the underlying mechanisms as well as the importance of individual and needs-based designed health promotion. Here, public health policy should not solely focus on sport activity, rather it should include target group specific strategies to shape individual perceptions of aging towards a more positive view on aging, while considering the heterogeneity of middle and older age groups.
This study investigates differences in the preferences of daily ticket purchasers and season ticket holders, focusing on outcome uncertainty. Using unique game-level attendance data of both daily ticket purchasers and season ticket holders for every team in the Korean top-tier professional soccer league, we find heterogeneity in demand between daily ticket purchasers and season ticket holders with respect to outcome uncertainty, preference for home team success, team performance, geographical di
Hosting sport events is costly, but the positive impact of hosting sport events has not been studied well. We consider the promotion of physical activity, known as the trickle-down effect, to be a new dimension of this kind of impact. Using exogenous variations in promotion and relegation in the Bundesliga 1, we test the effect of the presence of a Bundesliga 1 club on local non-profit football club membership. Using German city-level annual non-profit sport club membership data from the metropo
Prior evidence reveals a causal relationship between sporting events and crime. If sporting events increase crime, they also increase public spending on policing. We analyze the crime-police spending relationship using data from the Annual Survey of Public Employment & Payroll over the periods 1979–1995 and 1997–2010 for a sample of 52 US municipalities with and without teams. Reduced form regression models reveal that police employment increases with the arrival and departure of an NFL team
Abstract: While assessment of team-level marketing performance for a professional sport franchise is important for both the team marketer and the researcher to develop a marketing strategy and understand marketing performance, no evidence using a full set of teams for a long period of time currently exists. We propose that marketing performance can be estimated with a stochastic frontier model. Using twenty seasons of Major League Baseball (MLB) attendance data, we estimate the frontier attendan
In 2007 Kansas passed the Kansas Expanded Lottery Act (KELA) which allowed for the construction of four non-tribal casino resorts in four delimited gaming zones throughout the state. Voting on KELA was exceedingly close in both the Kansas State House and State Senate with votes in favor of 52.5% and 55%, respectively. This paper aims to determine if the location of the four gaming zones plays a significant role in determining voting outcomes. Utilizing a probit choice model we conclude that part
This research aims to explore the determinants of the League of Legends Champions Korea (LCK) highlight views and comment counts. The data of 629 game highlight views and comment counts for seven tournaments were collected from YouTube. The highlight views and comment counts were regressed on a series of before-the-game factors (outcome uncertainty and game quality), after-the-game factors (sum and difference of kills, assists, multiple kills, and upset results), and match-related characteristic
This article investigates the impact of sports games on taxi trip times near a stadium in the Bronx. The traffic outcome variable comes from data on individual taxi trips in New York City. These trip-level data contain information on pick-up and drop-off times and locations, and trip distance. We analyze over 280,000 taxi trips on weekday evenings between March and September 2019. Under the assumption that taxi trips represent traffic conditions in the city, the results indicate that travel time
This study focused on whether predicting the game outcome prior to watching the actual game results in more positive evaluations of game consumption from sports fans through heightened perceived curiosity and flow. This study employed a 4 (prediction type: no prediction vs. simple prediction vs. prediction and compete against AI vs. prediction and compete against other fans) × 2 (game outcome: winning vs. losing) between-subjects design. The results suggest that fans who make predictions about t
This study investigates the effects of the Olympic announcement and the actual event on property values in the host region using the case of the 2018 PyeongChang Winter Olympic Games. We collected Korean government-issued apartment transaction data in the host city, Gangneung, and other cities. We performed propensity score matching to generate a suitable control group compared to units in Gangneung and exploited difference-in-difference analyses to test the impact of the announcement and the ac
Research Areas
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