Hyesun Hwang
Sungkyunkwan University · 社会科学
研究室紹介
Professor Hyesun Hwang's research lab focuses on consumer behavior, sustainability, and social innovation, with an emphasis on how digital technologies, social media, and individual knowledge influence pro-environmental and socially responsible consumption. The lab explores the role of financial literacy, religious values, and digital inclusion in shaping consumer decisions, particularly among vulnerable populations such as older adults. Key research directions include sustainable development strategies, the impact of social media on civic engagement, and the psychological and social factors driving consumer intentions toward environmental and ethical consumption.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Abstract Social media provide a participatory media environment based on the interactive Web 2.0 platform. This feature makes social media an effective tool for mobilizing people to participate in social movements. This study verified the role of social media in promoting the intention to participate in social movements. Participation intent was higher among those who were more involved in social media. The findings showed that social media improved the social capital which moderates the relatio
This study examined the influence of consumers' knowledge on their perceptions and purchase intentions toward genetically modified foods, and the implications of these consumer responses for sustainable development in the food industry. This study distinguished between objective and subjective knowledge and identified how an imbalance between the two knowledge types influenced consumers' attitudes and purchase intentions toward genetically modified foods. Results of a multinomial regression anal
Abstract This study attempts to explore the relationship between religion and pro‐environmental consumption in terms of the consumers’ willingness to pay premium prices and additional taxes and lower their living standards in South Korea. Data were obtained from the 2014 Korean General Social Survey. The survey participants were initially classified into religious and non‐religious groups; the religious group was further classified into the following two groups: community‐based (Protestants and
Abstract This study conducted meta‐analyses of the relationships between financial literacy and both financial behavior and financial well‐being. Peer‐reviewed articles published on financial literacy in the field of consumer studies were collected by July 29, 2020. Fourteen articles were eligible for the meta‐analyses. The results showed positive relationships of financial knowledge with desirable financial behavior and financial well‐being. Our comparison of objective and subjective financial
Abstract Creating shared value is a strategic approach for sustainable development connected to social value that moves away from a corporation's profit and competition‐oriented strategies. This study examines consumers' responses, including attitudes and intentions to participate in a strategy creating shared value by applying the persuasion knowledge model. Results reveal that consumers formed positive attitudes mainly through persuasive knowledge, which led to higher intentions to participate
Abstract The continuing transition of the Internet from wired to mobile has facilitated changes in Internet use. By focusing on older consumers as a potentially disadvantaged group, this study examines whether smart environments have the potential to bridge the digital divide. Data were derived from an analysis of the 2013 South Korean Information Divide data set ( n = 2386 for those 60 years and older; n = 5841 for those under 60 years). The existence of a digital divide in the smart environmen
This study aimed to measure consumer information competency, which indicates consumers’ general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows.
The essential value of sustainability has warranted firms to disclose their environmental, social, and governance (ESG) visions. We conducted a significant data analysis using text mining to assess Korean companies’ ESG perceptions in accordance with the 17 Sustainable Development Goals (SDGs) suggested by the United Nations. Bigram frequency, term frequency–inverse document frequency, semantic network, and convergence of iteration correlation analyses were performed in this study. The results i
This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engag
Abstract This study examined the gap between the consumers' subjective propensity to engage in sustainable consumption and their actual behavior to develop an understanding of the consumers' practical contribution to sustainable development. This study examined the gaps between the consumers' subjective propensity to hold sustainable consumption attitudes or beliefs and their practical behavior by focusing on the value consumers assign to sustainable consumption while engaging in such behavior.
Gadobenate dimeglumine-enhanced magnetic resonance (MR) imaging simultaneously provides both morphological and functional information by the acquisition of dynamic and hepatobiliary-phase imaging. Focal lesions with no functioning hepatocytes, where hepatobiliary metabolism is blocked or inhibited, are generally unable to uptake and excrete gadobenate dimeglumine into the bile. Such lesions are typically malignant and usually appear hypointense as compared to the normal liver parenchyma as seen
Abstract As an alternative method of production and consumption in the pursuit of a sustainable society, product–service system (PSS) involves consumers in the process of value creation. This study uses an online survey comprising three questionnaires to investigate consumer acceptance of PSSs based on their expectations of the benefits of three types of PSS: product‐, use‐, and result‐oriented. The results indicate that consumers have higher expectations of the process benefits of result‐orient
Abstract This study investigated the moderating effect of disability on the relationship between middle‐aged consumers' well‐being and their social media use, through the mediating effect of social capital. The study used data from the South Korean National Information Society Agency's “2018 Information Divide Index Dataset.” The results showed consumers with disabilities to be less active on social media, implying that they are likely to experience restrictions on social media use, regardless o
Electrical and reliability characteristics of diagonally shaped n-channel MOSFETs have been extensively investigated. Compared with the conventional device structure, diagonal MOSFETs show longer device lifetime under peak I/sub sub/ condition (V/sub g/=0.5 V/sub d/). However, in the high-gate-bias region (V/sub g/=V/sub d/), diagonal MOSFETs exhibit a significantly higher degradation rate. From the I/sub sub/ versus gate voltage characteristics, this larger degradation rate under high gate bias