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Hyesun Hwang

Sungkyunkwan University · 社会科学

研究室紹介

Professor Hyesun Hwang's research lab focuses on consumer behavior, sustainability, and social innovation, with an emphasis on how digital technologies, social media, and individual knowledge influence pro-environmental and socially responsible consumption. The lab explores the role of financial literacy, religious values, and digital inclusion in shaping consumer decisions, particularly among vulnerable populations such as older adults. Key research directions include sustainable development strategies, the impact of social media on civic engagement, and the psychological and social factors driving consumer intentions toward environmental and ethical consumption.

consumer behaviorsustainable consumptiondigital dividefinancial literacysocial media

Research Overview

Papers
136
Total Citations
1,190
Papers (5y)
42
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
42total
2022
2023
2024
2025
2026
Citations per year (5y)
176total
20222023202420252026

Selected Papers

15
1
Article|145 citations·2015
Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements
Hyesun Hwang, Kee‐Ok Kim
SJR Q1International Journal of Consumer Studies

Abstract Social media provide a participatory media environment based on the interactive Web 2.0 platform. This feature makes social media an effective tool for mobilizing people to participate in social movements. This study verified the role of social media in promoting the intention to participate in social movements. Participation intent was higher among those who were more involved in social media. The findings showed that social media improved the social capital which moderates the relatio

CommunicationSocial Sciences
2
Article|77 citations·2020
The influence of consumers’ knowledge on their responses to genetically modified foods
Hyesun Hwang, Su‐Jung Nam
SJR Q1GM crops & foodOA

This study examined the influence of consumers' knowledge on their perceptions and purchase intentions toward genetically modified foods, and the implications of these consumer responses for sustainable development in the food industry. This study distinguished between objective and subjective knowledge and identified how an imbalance between the two knowledge types influenced consumers' attitudes and purchase intentions toward genetically modified foods. Results of a multinomial regression anal

Plant ScienceAgricultural and Biological Sciences
3
Article|67 citations·2018
Do religion and religiosity affect consumers’ intentions to adopt pro‐environmental behaviours?
Hyesun Hwang
SJR Q1International Journal of Consumer Studies

Abstract This study attempts to explore the relationship between religion and pro‐environmental consumption in terms of the consumers’ willingness to pay premium prices and additional taxes and lower their living standards in South Korea. Data were obtained from the 2014 Korean General Social Survey. The survey participants were initially classified into religious and non‐religious groups; the religious group was further classified into the following two groups: community‐based (Protestants and

Management, Monitoring, Policy and LawEnvironmental Science
4
Article|59 citations·2022
The relationships of financial literacy with both financial behavior and financial well‐being: Meta‐analyses based on the selective literature review
Hyesun Hwang, Hyung In Park
SJR Q1Journal of Consumer Affairs

Abstract This study conducted meta‐analyses of the relationships between financial literacy and both financial behavior and financial well‐being. Peer‐reviewed articles published on financial literacy in the field of consumer studies were collected by July 29, 2020. Fourteen articles were eligible for the meta‐analyses. The results showed positive relationships of financial knowledge with desirable financial behavior and financial well‐being. Our comparison of objective and subjective financial

AccountingBusiness, Management and Accounting
5
Article|38 citations·2018
What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development
Su‐Jung Nam, Hyesun Hwang
SJR Q1Corporate Social Responsibility and Environmental Management

Abstract Creating shared value is a strategic approach for sustainable development connected to social value that moves away from a corporation's profit and competition‐oriented strategies. This study examines consumers' responses, including attitudes and intentions to participate in a strategy creating shared value by applying the persuasion knowledge model. Results reveal that consumers formed positive attitudes mainly through persuasive knowledge, which led to higher intentions to participate

MarketingBusiness, Management and Accounting
6
Article|28 citations·2017
The digital divide experienced by older consumers in smart environments
Hyesun Hwang, Su‐Jung Nam
SJR Q1International Journal of Consumer Studies

Abstract The continuing transition of the Internet from wired to mobile has facilitated changes in Internet use. By focusing on older consumers as a potentially disadvantaged group, this study examines whether smart environments have the potential to bridge the digital divide. Data were derived from an analysis of the 2013 South Korean Information Divide data set ( n = 2386 for those 60 years and older; n = 5841 for those under 60 years). The existence of a digital divide in the smart environmen

DemographySocial Sciences
7
Article|19 citations·2012
현대 소비자의 소비자정보역량: 전자제품 구매 시 정보탐색 효율성 및 효과성에 미치는 영향
황혜선, 김기옥
Human Ecology Research

This study aimed to measure consumer information competency, which indicates consumers’ general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows.

8
Article|18 citations·2023
Text Mining Analysis of ESG Management Reports in South Korea: Comparison With Sustainable Development Goals
Joohye Yoon, Su-Jin Han, Yongseok Lee, Hyesun Hwang
SJR Q1SAGE OpenOA

The essential value of sustainability has warranted firms to disclose their environmental, social, and governance (ESG) visions. We conducted a significant data analysis using text mining to assess Korean companies’ ESG perceptions in accordance with the 17 Sustainable Development Goals (SDGs) suggested by the United Nations. Bigram frequency, term frequency–inverse document frequency, semantic network, and convergence of iteration correlation analyses were performed in this study. The results i

MarketingBusiness, Management and Accounting
9
Article|15 citations·2021
Consumers’ participation in information-related activities on social media
Su‐Jung Nam, Hyesun Hwang
SJR Q1PLoS ONEOA

This study examined the relationship between consumers' characteristics and social media use, focusing on consumers' information-related activities such as creating content, sharing information, and providing feedback on information. The results showed that consumers' creating content, sharing information, and providing of feedback on information were affected by their digital literacy, need for cognition, and self-esteem. Information literacy and need for cognition had positive effects on engag

Sociology and Political ScienceSocial Sciences
10
Article|15 citations·2022
Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation
Hyesun Hwang, Harim Yeo
SJR Q1Sustainable Development

Abstract This study examined the gap between the consumers' subjective propensity to engage in sustainable consumption and their actual behavior to develop an understanding of the consumers' practical contribution to sustainable development. This study examined the gaps between the consumers' subjective propensity to hold sustainable consumption attitudes or beliefs and their practical behavior by focusing on the value consumers assign to sustainable consumption while engaging in such behavior.

MarketingBusiness, Management and Accounting
11
Article|15 citations·2018
Differences in Multidimensional Poverty According to Householders’ Gender and Age in South Korea
Hyesun Hwang, Su‐Jung Nam
SJR Q2Applied Research in Quality of Life
Sociology and Political ScienceSocial Sciences
12
Article|14 citations·2009
Hypointense Hepatic Lesions Depicted on Gadobenate Dimeglumine-Enhanced Three-Hour Delayed Hepatobiliary-Phase MR Imaging: Differentiation between Benignancy and Malignancy
황혜선, 김성현, 전태연, 이원재, 임효근, 최동일

Gadobenate dimeglumine-enhanced magnetic resonance (MR) imaging simultaneously provides both morphological and functional information by the acquisition of dynamic and hepatobiliary-phase imaging. Focal lesions with no functioning hepatocytes, where hepatobiliary metabolism is blocked or inhibited, are generally unable to uptake and excrete gadobenate dimeglumine into the bile. Such lesions are typically malignant and usually appear hypointense as compared to the normal liver parenchyma as seen

13
Article|13 citations·2021
Consumer acceptance of product–service systems as alternative satisfiers of consumer needs for sustainable development
Kee Ok Kim, Hyesun Hwang
SJR Q1Sustainable Development

Abstract As an alternative method of production and consumption in the pursuit of a sustainable society, product–service system (PSS) involves consumers in the process of value creation. This study uses an online survey comprising three questionnaires to investigate consumer acceptance of PSSs based on their expectations of the benefits of three types of PSS: product‐, use‐, and result‐oriented. The results indicate that consumers have higher expectations of the process benefits of result‐orient

MarketingBusiness, Management and Accounting
14
Article|11 citations·2021
Social media use and subjective well‐being among middle‐aged consumers in Korea: Mediation model of social capital moderated by disability
Hyesun Hwang, Su‐Jung Nam
SJR Q1Journal of Consumer Affairs

Abstract This study investigated the moderating effect of disability on the relationship between middle‐aged consumers' well‐being and their social media use, through the mediating effect of social capital. The study used data from the South Korean National Information Society Agency's “2018 Information Divide Index Dataset.” The results showed consumers with disabilities to be less active on social media, implying that they are likely to experience restrictions on social media use, regardless o

Sociology and Political ScienceSocial Sciences
15
Article|10 citations·1993
Current-crowding effect in diagonal MOSFET's
Hyesun Hwang, Hang‐Sik Shin, Duckseoung Kang, Dong-Hyuk Ju
SJR Q1IEEE Electron Device Letters

Electrical and reliability characteristics of diagonally shaped n-channel MOSFETs have been extensively investigated. Compared with the conventional device structure, diagonal MOSFETs show longer device lifetime under peak I/sub sub/ condition (V/sub g/=0.5 V/sub d/). However, in the high-gate-bias region (V/sub g/=V/sub d/), diagonal MOSFETs exhibit a significantly higher degradation rate. From the I/sub sub/ versus gate voltage characteristics, this larger degradation rate under high gate bias

Electrical and Electronic EngineeringEngineering

Research Areas

Electrical and Electronic EngineeringMarketingSociology and Political ScienceNutrition and DieteticsInformation SystemsCultural Studies

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