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Hyun Jin Song

Yonsei University · 社会科学

研究室紹介

Professor Hyun Jin Song's research lab specializes in the psychology of risk perception, decision-making, and political cognition, with a focus on how cognitive fluency—such as the ease of processing information—affects judgments and behaviors. The lab investigates how perceptual and cognitive factors, including font readability and processing ease, influence the detection of misleading information, risk assessment, and political attitudes. It also explores the role of digital media and social networks in shaping political awareness, selective exposure, and the spread of misinformation. Using a mix of experimental, computational, and survey-based methods, the lab advances understanding of how people process information in complex, digitally mediated environments.

cognitive fluencyrisk perceptionpolitical cognitionmisinformation detectiondigital media

Research Overview

Papers
137
Total Citations
2,519
Papers (5y)
27
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
27total
2022
2023
2024
2025
2026
Citations per year (5y)
162total
20222023202420252026

Selected Papers

15
1
Article|417 citations·2009
If It's Difficult to Pronounce, It Must Be Risky
Hyunjin Song, Norbert Schwarz
SJR Q1Psychological Science

Low processing fluency fosters the impression that a stimulus is unfamiliar, which in turn results in perceptions of higher risk, independent of whether the risk is desirable or undesirable. In Studies 1 and 2, ostensible food additives were rated as more harmful when their names were difficult to pronounce than when their names were easy to pronounce; mediation analyses indicated that this effect was mediated by the perceived novelty of the substance. In Study 3, amusement-park rides were rated

Sociology and Political ScienceSocial Sciences
2
Article|342 citations·2008
If It's Hard to Read, It's Hard to Do
Hyunjin Song, Norbert Schwarz
SJR Q1Psychological Science

People are more likely to engage in a given behavior the less effort it requires. As numerous studies have indicated, high perceived effort is a major impediment to behavior change, from adopting an exercise routine (e.g., DuCharme & Brawley, 1995) to changing one's diet (e.g., Sparks, Guthrie, & Shepherd, 1997). Although previous research has shown that task type (e.g., Buehler, Griffin, & Ross, 1994) and previous experience (e.g., Thomas, Handley, & Newstand, 2007) influence the accuracy of ef

Applied PsychologyPsychology
3
Article|200 citations·2008
Fluency and the Detection of Misleading Questions: Low Processing Fluency Attenuates the Moses Illusion
Hyunjin Song, Norbert Schwarz
SJR Q2Social Cognition

When asked, “How many animals of each kind did Moses take on the Ark?” most people respond “Two” despite knowing that Noah rather than Moses was the biblical actor. Two experiments tested the role of processing fluency in the detection of such semantic distortions by presenting questions in an easy or difficult to read print font. As predicted, low processing fluency facilitated detection of the misleading nature of the question and reduced the proportion of erroneous answers. However, low proce

Cognitive NeuroscienceNeuroscience
4
Article|119 citations·2020
In Validations We Trust? The Impact of Imperfect Human Annotations as a Gold Standard on the Quality of Validation of Automated Content Analysis
Hyunjin Song, Petro Tolochko, Jakob‐Moritz Eberl, Olga Eisele, Esther Greussing, Tobias Heidenreich, Fabienne Lind, Sebastian Galyga, Hajo G. Boomgaarden
SJR Q1Political CommunicationOA

Political communication has become one of the central arenas of innovation in the application of automated analysis approaches to ever-growing quantities of digitized texts. However, although researchers routinely and conveniently resort to certain forms of human coding to validate the results derived from automated procedures, in practice the actual “quality assurance” of such a “gold standard” often goes unchecked. Contemporary practices of validation via manual annotations are far from being

General Social SciencesSocial Sciences
5
Article|82 citations·2019
Social Media News Use and Political Cynicism: Differential Pathways Through “News Finds Me” Perception
Hyunjin Song, Homero Gil de Zúñiga, Hajo G. Boomgaarden
SJR Q1Mass Communication & SocietyOA

As citizens inadvertently “encounter” news and political information through digital media and social networking sites, they might perceive themselves to be well informed about politics without actively seeking political information, which has been labeled as the “News Finds Me” (NFM) perception. We attempt to explicate and further advance the conceptualization and corresponding measurement of “News Finds Me” perception. Using a nationally representative survey conducted in Austria, our analysis

CommunicationSocial Sciences
6
Article|75 citations·2017
Dynamic Spirals Put to Test: An Agent-Based Model of Reinforcing Spirals Between Selective Exposure, Interpersonal Networks, and Attitude Polarization
Hyunjin Song, Hajo G. Boomgaarden
SJR Q1Journal of Communication

Within the context of partisan selective exposure and attitude polarization, this study investigates a mutually reinforcing spiral model, aiming to clarify mechanisms and boundary conditions that affect spiral processes—interpersonal agreement and disagreement, and the ebb and flow of message receptions. Utilizing agent-based modeling (Abm) simulations, the study formally models endogenous dynamics of cumulative processes and its reciprocal effect of media choice behavior over extended periods o

Statistical and Nonlinear PhysicsPhysics and Astronomy
7
Article|67 citations·2015
The Structure of Communication Networks Matters: How Network Diversity, Centrality, and Context Influence Political Ambivalence, Participation, and Knowledge
Hyunjin Song, William P. Eveland
SJR Q1Political Communication

The present study focuses on how different features of discussion networks and the contexts in which they reside are related to political ambivalence, participation, and knowledge. Using full sociometric network data derived from 25 different student activity organizations, we reveal complex implications of various facets of discussion networks and their contextual settings. Ambivalence is amplified by being highly central within a discussion network and a political minority within the group. Di

CommunicationSocial Sciences
8
Article|64 citations·2010
Tainted recommendations: The social comparison bias
Stephen M. Garcia, Hyunjin Song, Abraham Tesser
SJR Q1Organizational Behavior and Human Decision Processes
Sociology and Political ScienceSocial Sciences
9
Article|61 citations·2020
Less Fragmented Than We Thought? Toward Clarification of a Subdisciplinary Linkage in Communication Science, 2010–2019
Hyunjin Song, Jakob‐Moritz Eberl, Olga Eisele
SJR Q1Journal of CommunicationOA

Abstract With the explosive growth in research topics, communication science is said to be more fragmented and hyper-specialized than ever before, producing an increasing number of small, niche research topics that lack intellectual coherence as a whole. While such issues have been a central concern for the field, there has been a relative lack of systematic effort to map the topical interconnections among different communication science subfields, answering the question of how they remain empir

General Social SciencesSocial Sciences
10
Article|57 citations·2016
Why Do People (Sometimes) Become Selective About News? The Role of Emotions and Partisan Differences in Selective Approach and Avoidance
Hyunjin Song
SJR Q1Mass Communication & Society

Recent advances in partisan selective exposure research have provided compelling evidence for the distinction between selective approach and selective avoidance. Yet the questions of whether, how, and to what extent discrete emotions systematically shape either of these patterns has not been sufficiently addressed. This study explores the differential roles of fear, anger, and enthusiasm in selective approach to and selective avoidance of partisan news programs, focusing on partisan differences

CommunicationSocial Sciences
11
Article|47 citations·2018
The Dynamics of Message Selection in Online Political Discussion Forums: Self-Segregation or Diverse Exposure?
Hyunjin Song, Jaeho Cho, Grace A. Benefield
SJR Q1Communication ResearchOA

While the online sphere is believed to expose individuals to a wider array of viewpoints, a worry about self-reinforcing political echo chambers also persists. We join this scholarly debate by focusing on individual motives for political discussion and dyadic- and structural-level mechanisms that can drive one’s message-selection decision in online discussion settings. Using unobtrusively logged behavioral data matched with panel survey responses, our temporal exponential random graph model (TER

CommunicationSocial Sciences
12
Article|45 citations·2011
Brighten up: Smiles facilitate perceptual judgment of facial lightness
Hyunjin Song, Andrew Vonasch, Brian P. Meier, John A. Bargh
SJR Q1Journal of Experimental Social Psychology
Experimental and Cognitive PsychologyPsychology
13
Article|38 citations·2022
Trusting on the shoulders of open giants? Open science increases trust in science for the public and academics
Hyunjin Song, David M. Markowitz, Samuel Hardman Taylor
SJR Q1Journal of Communication

Abstract Researchers often focus on the benefits of adopting open science, yet questions remain whether the general public, as well as academics, value and trust studies consistent with open science compared to studies without open science. In three preregistered experiments (total N = 2,691), we find that the general public perceived open science research and researchers as more credible and trustworthy than non-open science counterparts (Studies 1 and 2). We also explored if open science pract

Sociology and Political ScienceSocial Sciences
14
Article|36 citations·2014
Uncovering the Structural Underpinnings of Political Discussion Networks: Evidence From an Exponential Random Graph Model
Hyunjin Song
SJR Q1Journal of Communication

How do individuals structure their political discussion networks, and what factors systematically shape such patterns? While much research has focused on the effect of personality traits and one's motivations, abilities, and opportunities, network-structural factors present different principles of tie formations. Evidence from an Exponential Family Random Graph Model and the meta-analysis of an Exponential Random Graph Model (Ergm) from 20 different groups' networks indicated that the pattern of

Statistical and Nonlinear PhysicsPhysics and Astronomy
15
Article|33 citations·2010
If it,s easy to read, it,s easy to do, pretty, good, and true
Hyunjin Song, Norbert Schwarz
SJR Q4Psychologist
History and Philosophy of ScienceArts and Humanities

Research Areas

CommunicationSociology and Political ScienceArtificial IntelligenceSocial PsychologyCognitive NeuroscienceStatistical and Nonlinear Physics

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