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Hyun Suk Kim

Seoul National University · 社会科学

研究室紹介

Professor Hyun Suk Kim's research lab specializes in media and communication studies with a focus on health communication, political discourse, and digital media engagement. The lab investigates how narrative structures, emotional appeal, and message characteristics influence audience behavior, including selective exposure, sharing, and behavioral intentions in health and political contexts. Using mixed-methods approaches—combining experimental designs, content analysis, and large-scale behavioral data—the lab explores the psychological and societal impacts of media content in digital environments.

health communicationnarrative engagementmedia viralityfact-checkingpolitical discourse

Research Overview

Papers
103
Total Citations
1,444
Papers (5y)
26
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
26total
2022
2023
2024
2025
2026
Citations per year (5y)
90total
20222023202420252026

Selected Papers

15
1
Article|199 citations·2015
Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion
Hyun Suk Kim
SJR Q1Journal of CommunicationOA

health news articles, and associated article content and context data. News articles with high informational utility and positive sentiment invited more frequent selections and retransmissions. Articles were also more frequently selected when they presented controversial, emotionally evocative, and familiar content. Informational utility and novelty had stronger positive associations with e-mail-specific virality, while emotional evocativeness, content familiarity, and exemplification played a l

Literature and Literary TheoryArts and Humanities
2
Article|195 citations·2012
Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking
Hyun Suk Kim, Cabral A. Bigman, Amy Leader, Caryn Lerman, Joseph N. Cappella
SJR Q1Journal of Communication

This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients' narrative engagement, thereby changing their intention to quit smoking. Nationally representative samples of U.S. adult smokers participated in 2 experiments. The results from the 2 experiments consistently showed that smokers reading a news article with

Literature and Literary TheoryArts and Humanities
3
Article|53 citations·2013
Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment
Hyun Suk Kim, Sungkyoung Lee, Joseph N. Cappella, Lisa Vera, Sherry Emery
SJR Q1JNCI MonographsOA

This study examined how content characteristics of antitobacco messages affect smokers' selective exposure to and social sharing of those messages. Results from an experiment revealed that content features predicting smokers' selection of antismoking messages are different from those predicting whether those messages are shared. Antismoking messages smokers tend to select are characterized by strong arguments (odds ratio = 2.02, P = .02) and positive sentiments (odds ratio = 3.08, P = .03). Once

Literature and Literary TheoryArts and Humanities
4
Article|37 citations·2020
Violent Video Games and Aggression: Stimulation or Catharsis or Both?
Eun‐Ju Lee, Hyun Suk Kim, S.-O. Choi
SJR Q1Cyberpsychology Behavior and Social Networking

Effects of violent video games on aggression remain contentious despite decades of empirical investigations. Using eight-wave panel data collected from 662 South Korean adolescents (grades 4, 7, and 10) for a 4-year period (number of observations = 5,296), the current research critically tested competing hypotheses concerning the relations between violent video games and aggression. In so doing, we directly compared the results from dynamic fixed-effects (FE) regression with those from conventio

Social PsychologyPsychology
5
Article|36 citations·2007
인터넷 정치 토론의 담론적 특성
김현석, 이준웅

본 연구는 인터넷 정치 토론의 담론적 특성을 알아보기 위해 2004년 국회의 대통령 탄핵 소추 의결 당시 인터넷 포털 다음(Daum)에서 벌어진 정치 토론을 분석했다. 특히 툴민(Toulmin, 1958)이 제시한 비형식적 논변구조 모형을 근거로 인터넷 정치 토론의 전반적 논변구성 방식을 검토했다. 또한 게시판 토론에 나타난 담론의 이야기 구조(narrative structure)의 채택과 토론자의 정서(emotion) 표출 방식에 대해서도 탐색했다. 이는 정치적 사안에 대한 논의에 있어서 토론자의 ‘이야기 구조(narrative)의 채택’과 그에 따른 주관적인 ‘정서의 표출’이 인터넷 토론의 비형식적 논변의 핵심요소를 구성한다고 보았기 때문이다. 연구결과, 인터넷 토론은 비형식적 논변구조를 활용하는 특성을 보이며, 이야기를 주장의 근거로 채택하는 경우가 많으며, 전반적으로 이성적이라기보다는 감성적인 주장을 전개한다는 것을 발견했다. 연구결과가 숙의 민주주의의 관점에서 주장되는 시민

6
Article|31 citations·2022
Fact-Checking and Audience Engagement: A Study of Content Analysis and Audience Behavioral Data of Fact-Checking Coverage from News Media
Hyun Suk Kim, Yoo Ji Suh, Eun-mee Kim, EunRyung Chong, Hwajung Hong, Boyoung Song, Yena Ko, Ji Soo Choi
SJR Q1Digital JournalismOA

This study examined (a) what message variations characterize news articles that fact-check (mis)information (N = 914) and (b) how those message features shape audience engagement with the articles. The study content-analyzed fact-checking coverage from major news outlets in South Korea using both manual and computerized coding, focusing on three categories of message characteristics: source transparency, contextual information, and vividness. The content-analysis data were examined in relation t

Sociology and Political ScienceSocial Sciences
7
Article|30 citations·2016
Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles
Hyun Suk Kim, Heather Forquer, Joseph Rusko, Robert Hornik, Joseph N. Cappella
SJR Q1Media PsychologyOA

This study investigated how content and context features of headlines drive selective exposure when choosing between headlines of a monthly e-mail health newsletter in a naturalistic setting over a period of nine months. Study participants received a monthly e-mail newsletter and could freely open it and click any headline to read the accompanying article. In each e-mail newsletter, nine headlines competed with each other for selection. Textual and visual information of the headlines was content

General Health ProfessionsHealth Professions
8
Article|16 citations·2020
How Message Features and Social Endorsements Affect the Longevity of News Sharing
Hyun Suk Kim
SJR Q1Digital JournalismOA

This study examined how message features and social endorsements affect the longevity of audience news sharingby analyzing behavioral data of social retransmission of New York Timeshealth news articles, and associated article content and context data.The results showed that information utility-related message features increased the duration for which articlespromptedemail-based sharing, whereas emotional positivity and controversiality increased the longevity of social media-based sharing. Expre

Sociology and Political ScienceSocial Sciences
9
Article|14 citations·2007
인터넷 정치 토론의 이야기 속성: 이야기 주제 구조 및 이야기의 구조적 복잡성 분석을 중심으로
김현석, 이준웅

이 연구는 2004년 국회의 대통령 탄핵 소추 국면 당시 인터넷 포털 사이트 게시판에서 이루어진 토론 자료를 바탕으로, 인터넷 정치 토론의 담론적 특성을 탐색했다. 이를 위해, 먼저 ‘이야기 주제 구조’ 분석방법을 통해 인터넷 정치 토론 게시글의 이야기구조를 경험적으로 분석했다. 또한 ‘이야기의 구조적 복잡성’이 게시글의 품질을 반영한다고 보고, 이것이 작성자의 다양한 개인적 특성 및 게시글의 의사소통 효과와 어떤 관계를 맺고 있는지 탐구했다. 연구 결과, 첫째, 2004년 포털 게시판 토론에서 ‘탄핵은 정당한 심판’, ‘탄핵은 적법한 과정’, ‘정치 냉소’, ‘탄핵은 부정의’, ‘허탈함ㆍ무력감’ 등 다섯 가지의 이야기구조가 발견되었다. 둘째, 이야기의 구조적 복잡성이 높은 토론자들은 의사소통능력과 논변품질이 뛰어나고, 신문뉴스를 열독하고, 정치참여의지가 높으며, 인터넷 정치토론 공간에서 열심히 읽고 또한 쓰는 시민임이 확인되었다. 마지막으로, 이들은 동료 토론자들로부터 더 많은 찬

10
Article|8 citations·2002
A collision detection method for real time assembly simulation
Hyun Suk Kim, Heedong Ko, Kunwoo Lee, Chong‐Won Lee

An assembly model consists of component models and their relations. Conventional CAD systems support 3 dimensional visualization of component models in flat 2D screen. Here, assembly simulation of the assembly model is proposed where the components are displayed and manipulated in 3D environment in real time using the virtual reality interface and the designer can visualize and manipulate the computer based assembly model naturally like a physical mock up. A real time manipulation of component m

Computational MechanicsEngineering
11
Article|8 citations·2015
Influence of Types of Leadership and Organizational Culture on Innovative Behavior of Professional Staff of a General Hospital
Hyun Suk Kim, Kyeong Hwa Kang
SJR Q2Journal of Korean Academy of Nursing AdministrationOA

Purpose: The purpose of the study was to identify factors affecting the innovative behavior of general hospital professional staff. Methods: In the final analysis, the study focuses on the 442 structured questionnaires received from the professional staff (doctors, nurses, medical technicians, and administrative staff) of H Hospital, a public medical foundation. Data were collected from August 1 to 31, 2014. The SPSS/WIN 19.0 program was used for data analysis which included t-test, ANOVA, Schef

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
12
Article|7 citations·2025
The mirror of the metaverse: an exploration of reciprocal effects between self-views and avatar-based self-presentation
Hyun Suk Kim, Soela Kim, Eun-Ju Lee
SJR Q1Human Communication Research

Abstract This study examined how users’ self-views (i.e., identity coherence, identity confusion, self-esteem) and their self-presentation through avatars (i.e., the number of avatars used, self-avatar dissimilarity, the frequency of and the expenditure on avatar customization) in the metaverse mutually influence each other, based on a three-wave panel survey of Zepeto users in South Korea (N = 640). Dynamic fixed-effects models yielded no significant effects of self-views on avatar-based self-p

Human-Computer InteractionComputer Science
13
Article|4 citations·2024
How Moral Reframing Enhances Political Persuasion: The Role of Processing Fluency and Self-Affirmation
Yoo Ji Suh, Hyun Suk Kim
SJR Q1Communication Research

This study examined the psychological mechanisms underlying the persuasive effects of moral reframing—matching message content to recipients’ core moral foundations—by focusing on processing fluency, message processing depth, and self-affirmation as mediators. An online experiment conducted in South Korea demonstrated that, across two policy issues, moral reframing promoted processing fluency and self-affirmation, thereby enhancing the perceived persuasiveness of policy advocacy messages. Furthe

Literature and Literary TheoryArts and Humanities
14
Article|2 citations·2014
Attractability and virality: The role of message features and social influence in health news diffusion
Hyun Suk Kim
Scholarly Commons (University of Pennsylvania)OA

What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while others do not? Identifying what drives social epidemics of health news coverage is crucial to our understanding of its impact on the public, especially in the emerging media environment where news consumption has become increasingly selective and social. This dissertation examines how message features

Statistical and Nonlinear PhysicsPhysics and Astronomy
15
Article|1 citations·2009
Framing and Trans-Framing: A Mental Models Approach to News Framing Effects
Hyun Suk Kim, June Woong Rhee
CommunicationSocial Sciences

Research Areas

Literature and Literary TheorySociology and Political ScienceCommunicationMarketingEconomics and EconometricsSocial Psychology

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