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Jiye Baek

Korea University · 社会科学

研究室紹介

Professor Jiye Baek's research lab focuses on understanding and enhancing information diversity, social engagement, and educational equity in digital environments. The lab investigates how social media platforms like Twitter influence political discourse and information exposure, particularly through the lens of echo chambers and content sharing. It also explores the role of forum dynamics and artificial intelligence in fostering participation and improving learning outcomes in massive open online courses (MOOCs). A central theme is leveraging technology to promote inclusive, responsive, and effective communication and knowledge sharing.

information diversitysocial mediaMOOCsAI in educationonline engagement

Research Overview

Papers
21
Total Citations
224
Papers (5y)
7
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
7total
2020
2021
2023
2025
2026
Citations per year (5y)
30total
20202021202320252026

Selected Papers

15
1
Article|114 citations·2018
Network Structure and Patterns of Information Diversity on Twitter1
Jesse Shore, Jiye Baek, Chrysanthos Dellarocas
SJR Q1MIS Quarterly

Social media have great potential to support diverse information sharing, but there is widespread concern that platforms like Twitter do not result in communication between those who hold contradictory viewpoints. Because users can choose whom to follow, prior research suggests that social media users exist in echo chambers or become polarized. We seek evidence of this in a complete cross section of hyperlinks posted on Twitter, using previously validated measures of the political slant of news

CommunicationSocial Sciences
2
Article|29 citations·2016
Network Structure and Patterns of Information Diversity on Twitter
Jesse Shore, Jiye Baek
SSRN Electronic JournalOA
Sociology and Political ScienceSocial Sciences
3
Article|25 citations·2020
Forum Size and Content Contribution per Person: A Field Experiment
Jiye Baek, Jesse Shore
SJR Q1Management Science

Promoting contribution of content is a key challenge for platforms that support the collective creation or transfer of knowledge. We use a field experiment on a massive open online course to study the role of forum size (number of people in a forum) in the contribution of content per person. We find that larger forums elicit more contributions per person. The number of questions and other help-seeking threads posted per person was unchanged by forum size, but replies and other more conversationa

CommunicationSocial Sciences
4
Article|23 citations·2016
Promoting Student Engagement in MOOCs
Jiye Baek, Jesse Shore

MOOCs offer valuable learning experiences to students from all around the world. In addition to providing filmed lectures, readings, and problem sets, many MOOCs allow students to ask and answer questions about course materials with each other through interactive user forums. However, in current MOOCs, only 3 to 5 percent of those students interact in the user forum (Breslow 2013, Rosé et al. 2014) and more than 90 percent of students stop attending the course altogether (Jordan 2014). According

Computer Science ApplicationsComputer Science
5
Article|15 citations·2019
Twitter is not the echo chamber we think it is
Jesse Shore, Jiye Baek, Chrysanthos Chris Dellarocas
SJR Q2MIT Sloan management review
HealthSocial Sciences
6
Preprint|7 citations·2016
Network structure and patterns of information diversity on Twitter
Jesse Conan Shore, Jiye Baek, Chrysanthos Dellarocas

Social media have great potential to support diverse information sharing, but there is widespread concern that platforms like Twitter do not result in communication between those who hold contradictory viewpoints. Because users can choose whom to follow, prior research suggests that social media users exist in "echo chambers" or become polarized. We seek evidence of this in a complete cross section of hyperlinks posted on Twitter, using previously validated measures of the political slant of new

CommunicationSocial Sciences
7
Article|5 citations·2025
Generative AI Agents in Language Learning: A Randomized Field Experiment
Gi Jeong Cheon, Yunmin Choi, Dongwon Lee, Jiye Baek
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System SciencesOA

Artificial Intelligence (AI) is revolutionizing education, particularly with advancements in generative AI conversational agents. Our study investigates the effectiveness of these generative AI agents in enhancing English-speaking skills compared to human agents. Through a randomized field experiment involving 363 participants, we found that unrestricted use of AI tools led to a 5.90% improvement in lexical diversity, as measured by the Type-Token Ratio (TTR), highlighting the benefits of self-p

Artificial IntelligenceComputer Science
8
Preprint|2 citations·2019
Forum size and content contribution per person: a field experiment
Jiye Baek, Jesse Conan Shore
OA

Promoting contribution of content is a key challenge for platforms that support the collective creation or transfer of knowledge. We study the role of forum size (number of people in a forum) on contribution of content per person with a field experiment on a massive open online course (MOOC). We find that larger forums elicit more contribution per person. The number of questions and other help-seeking threads posted per person was unchanged by size, but replies and other more conversational post

Information SystemsComputer Science
9
Article|2 citations·2015
Diversity of Discourse on Social Media: A Chain of Centrism
Jiye Baek, Jesse Shore, Chrysanthos Dellarocas
Academy of Management Proceedings

To what extent do social media like Twitter support diversity of ideas and communication between those who hold contradictory viewpoints? Despite the evident potential for social media in this regard, two prominent theories predict that such diverse discourse may be very limited. We review the ideas of

CommunicationSocial Sciences
10
Article|2 citations·2019
Forum Size and Content Contribution per Person: A Field Experiment
Jiye Baek, Jesse Shore
SSRN Electronic JournalOA
Information SystemsComputer Science
11
Article|0 citations·2016
Political Slant and Network Structure on Twitter
Jiye Baek, Jesse Shore, Chrysanthos Chris Dellarocas
Rare & Special e-Zone (The Hong Kong University of Science and Technology)
CommunicationSocial Sciences
12
dissertation|0 citations·2018
Three Essays on How Social Context Shapes Engagement Online.
Jiye Baek
OpenBU/Boston University Institutional Repository (Boston University)

Understanding online user engagement is a key challenge for social platforms that support the communal creation or transfer of knowledge and information. Engagement is not only a function of individual attributes but also the result of the social context that derives from platform choices. This dissertation presents several empirical examples of how social context shapes online engagement in social platforms such as social media or online communities. In the first chapter, I investigate how the

CommunicationSocial Sciences
13
Article|0 citations·2026
Does helping hurt? How food delivery minimum wage regulations disrupt ride-hailing
Yunmin Choi, Kyeongsu Min, Gyeombi Cheon, Jiye Baek, Kyung Sung Jung
SJR Q2Economics Letters
Automotive EngineeringEngineering
14
Article|0 citations·2025
When scarcity backfires: Cyber scam impact on NFT market prices
Gyeombi Cheon, Yunmin Choi, Jiye Baek
SJR Q1Finance research letters
Information SystemsComputer Science
15
Article|0 citations·2017
The Effect of the Number of Users on Engagement Per Person: A MOOC Field Experiment
Jiye Baek, Jesse Shore
Rare & Special e-Zone (The Hong Kong University of Science and Technology)
Computer Science ApplicationsComputer Science

Research Areas

CommunicationInformation SystemsComputer Science ApplicationsSociology and Political ScienceHealthArtificial Intelligence

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