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Jooyoung Kwak

Yonsei University · 経営学

研究室紹介

Professor Jooyoung Kwak's research lab specializes in international business strategy, with a focus on multinational enterprises (MNEs) navigating geopolitical tensions, institutional pressures, and cross-border strategic decisions. The lab investigates how corporate governance, ESG performance, and subsidiary-level strategies are shaped by global institutional environments, particularly in East Asia. Key research directions include the role of foreign directors as strategic resources, standardization of national technologies, and the design of entry strategies in emerging markets such as China. The lab combines institutional theory, resource dependence theory, and transaction cost economics to analyze firm-level decisions in complex, high-uncertainty environments.

multinational enterprisesgeopolitical riskcorporate governanceemerging marketsinstitutional theory

Research Overview

Papers
110
Total Citations
873
Papers (5y)
22
Primary Field
経営学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
22total
2022
2023
2024
2025
2026
Citations per year (5y)
74total
20222023202420252026

Selected Papers

15
1
Article|138 citations·2018
Legitimacy building and e-commerce platform development in China: The experience of Alibaba
Jooyoung Kwak, Yue Zhang, Jiang Yu
SJR Q1Technological Forecasting and Social ChangeOA
Strategy and ManagementBusiness, Management and Accounting
2
Article|54 citations·2024
ESG as a nonmarket strategy to cope with geopolitical tension: Empirical evidence from multinationals' ESG performance
Jin Hyung Kim, Jooyoung Kwak, Hyung‐Kun Park
SJR Q1Strategic Management JournalOA

Abstract Research Summary Although rising geopolitical tension is critically affecting multinational enterprises (MNEs), our understanding of geopolitics and its effects on corporate strategy is surprisingly limited. This study sheds light on this underexplored topic by examining the environmental, social, and governance (ESG) strategy of foreign MNEs amid tension between their home and host countries. We argue that the media plays a critical role in shaping host‐country public perceptions of su

Strategy and ManagementBusiness, Management and Accounting
3
Article|53 citations·2011
The role of networking and commitment in foreign market entry process: Multinational corporations in the Chinese automobile industry
Joong-Woo Lee, Ibrahim Abosag, Jooyoung Kwak
SJR Q1International Business Review
Strategy and ManagementBusiness, Management and Accounting
4
Article|46 citations·2014
Standards, innovation, and latecomer economic development: Conceptual issues and policy challenges
Dieter Ernst, Heejin Lee, Jooyoung Kwak
SJR Q1Telecommunications Policy
General Economics, Econometrics and FinanceEconomics, Econometrics and Finance
5
Article|46 citations·2011
Government coordination of conflicting interests in standardisation: case studies of indigenous ICT standards in China and South Korea
Jooyoung Kwak, Heejin Lee, Vladislav V. Fomin
SJR Q2Technology Analysis and Strategic Management

An increasing number of locally developed technologies have been globalising, and latecomers like China or South Korea are active in setting their national technology as international standards. This study presents five cases of information and communications technology (ICT) standardisation by China and South Korea and examines their promotion of indigenous technologies as international standards. International standardisation involves complicated networks of domestic and global stakeholders wi

Strategy and ManagementBusiness, Management and Accounting
6
Article|41 citations·2012
The evolution of alliance structure in China’s mobile telecommunication industry and implications for international standardization
Jooyoung Kwak, Heejin Lee, Do Bum Chung
SJR Q1Telecommunications Policy
Strategy and ManagementBusiness, Management and Accounting
7
Article|20 citations·2022
Knowledge distance and innovation performance: the moderating role of internationalization breadth and depth
Eunmi Tatum Lee, Young-Ryeol Park, Jooyoung Kwak
SJR Q1Asian Business & Management
Strategy and ManagementBusiness, Management and Accounting
8
Article|15 citations·2014
Internationalization of Korean banks during crises: The network view of learning and commitment
Joong Woo Lee, Hong Sun Song, Jooyoung Kwak
SJR Q1International Business Review
Strategy and ManagementBusiness, Management and Accounting
9
Article|13 citations·2021
The effects of political ties on innovation performance in China: Differences between central and local governments
Jooyoung Kwak, Shih-Yi Chang, Meihui Jin
SJR Q1Asian Business & Management
Economics and EconometricsEconomics, Econometrics and Finance
10
Article|8 citations·2013
Subsidiary goals, learning orientations, and ownership strategies of multinational enterprises: evidence from foreign direct investments in Korea
Jeoung Yul Lee, Jooyoung Kwak, Kyoung Ae Kim
SJR Q2Asia Pacific Business Review

This paper investigates the links among subsidiary goals, learning orientations, and ownership strategies of multinational enterprises (MNEs). The authors hypothesize that an MNE's ownership strategy is determined by subsidiary goals and learning orientations. Furthermore, interactions between learning orientations and subsidiary goals are predicted to influence the ownership strategy. Based on 723 foreign subsidiaries of MNEs operating in Korea, our findings suggest that when MNE foreign subsid

Strategy and ManagementBusiness, Management and Accounting
11
Article|8 citations·2009
An Empirical Study of “Fringe Benefits” and Performance of the Korean Firms
Jooyoung Kwak, Eungkyoon Lee
International Journal of Business and ManagementOA

This paper examines the effects of fringe benefits in the compensation package on performance of the Korean firms. Theoretically, fringe benefits have two implications in relation to employees: they are effective instruments that provide incentives; at the same time, some fringe benefits, especially the power-related benefits, are often used for exploitation of self-interests. Using a six-year panel data of the Korean manufacturing firms, we do a regression analysis and identify the links betwee

AccountingBusiness, Management and Accounting
12
Article|8 citations·2011
한국 상장기업에 있어서 외국인 이사 선임의 요인 분석: 자원의존이론의 관점에서
곽주영, 이윤진, 민현주

많은 연구들이 이사진(board of directors)을 대리인이론에서 접근한 반면, 자원의존이론은 이들을 기업에 중요한 서비스와 네트워킹 등 유무형의 자원을 제공하는 원천으로 보았다. 본 연구는 이러한 자원의존이론의 연장선상으로 “외국인 이사”를 자원의 한 종류로 간주하여 해외진출을 하는 제조업에 종사하는 한국기업이 왜 외국인 이사를 임명하는지에 대하여 분석하였다. 본고는 외국인 이사의 임명에 기업연령, 기업규모, 산업성장성, 경쟁압력, 해외매출 비중이 영향을 미칠 것이라는 가설을 제시하였다. 데이타는 한국유가증권시장에 상장된 기업을 대상으로 1998년부터 2007년까지 1024개의 기업표본을 구성하였고 이에 대하여 회귀분석과 푸아송 분석을 실시하였다. 분석 결과, 기업의 연령이 낮을수록, 기업의 규모가 작을수록 외국인 이사의 비율이 높아지는 것으로 나타났다. 해외매출 비중은 부분적으로만 외국이사 선임과 정(+)의 관계를 나타내었다. 반면, 기업의 경쟁압력은 외국인 이사와는 부(

13
Article|6 citations·2010
부품시장의 전망과 국내자동차부품기업의 중국진출전략
곽주영

본고는 중국자동차 부품시장에 진출하려는 국내 중소기업 자동차부품업체를 위한 논문이며 이론적 틀이 아닌 현실분석에 바탕을 둔 해외투자전략을 제시한다. 완성차시장의 지속적인 성장과 더불어 기존에 팔린 자동차들의 대체부품 수요를 고려할 때 전체적으로 보면 중국자동차 부품시장은 계속 성장할 전망이다. 최근에는 생산에만 집중되었던 부품업체의 역할이 판매후의 부품교체 및 유지서비스업까지 확장되었다. 부품시장의 진입 모드는 진입전략의 기본이 되는 거래비용이론을 기본으로 삼았다. 거래비용이론의 핵심은 불확실성과 리스크이고, 이는 국내 자동차 부품업체, 특히 해외투자를 생각하는 중소기업업체에게는 무엇보다 중요한 요인으로 생각된다. 따라서 불확실성과 리스크에 따라 고려해볼 투자진입전략은 수출, 라이센싱, 조인트벤처 형식의 합자투자 및 자회사설립으로 나누고 중국 현지의 사정에 따라 각각의 장단점을 제시하였다. 수출의 경우에는 현지 비즈니스에 뒤따르는 리스크를 최소화할 수 있고 생산 및 개발 기술유출이

14
Article|5 citations·2011
Determinants of the Foreign-Director Appointment in Korean Firms: A Resource Dependence Approach
Jooyoung Kwak, 이윤진, 민현주
Journal of International Trade
Strategy and ManagementBusiness, Management and Accounting
15
Article|5 citations·2016
The Role of Trade Associations in Environmental Compliance Under Limited Enforcement: The case of small businesses
Eungkyoon Lee, Chan Su Jung, Jooyoung Kwak
SJR Q1Environmental Policy and Governance

Abstract Although a substantial body of research has considered the role of non‐state actors in establishing regulatory policies, relatively little research has focused on the influence of such actors at the implementation phase. To fill this gap in the literature, we extend the research on compliance motivations and institutional theory by exploring the role of trade associations in facilitating environmental compliance of small businesses, an area in which the problem of limited enforcement is

Strategy and ManagementBusiness, Management and Accounting

Research Areas

Strategy and ManagementPolitical Science and International RelationsMedia TechnologyAccountingBiomedical EngineeringUrban Studies

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