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Sang-in Park

Seoul National University · 社会科学

研究室紹介

Professor Sang-in Park's research lab specializes in behavioral economics, brain-computer interface (BCI) systems, and e-government technology evaluation. The lab investigates consumer behavior in dynamic markets with network effects, such as the standardization of durable goods, while also advancing BCI technologies through hybrid neurostimulation techniques that combine motor imagery with somatosensory feedback to improve performance—particularly for low-performing users. Additionally, the lab conducts empirical studies on digital governance, analyzing how e-readiness indicators and website usage patterns influence public service adoption in government institutions.

behavioral economicsbrain-computer interfacee-government evaluationnetwork externalitiesneurostimulation

Research Overview

Papers
139
Total Citations
1,231
Papers (5y)
26
Primary Field
社会科学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
26total
2022
2023
2024
2025
2026
Citations per year (5y)
81total
20222023202420252026

Selected Papers

15
1
Article|177 citations·2004
Quantitative Analysis of Network Externalities in Competing Technologies: The VCR Case
Sangin Park
SJR Q1The Review of Economics and Statistics

We develop a dynamic structural model of consumers' choices and producers' pricing in an oligopolistic market for newly introduced durable products with network externalities. The model is then applied to empirically analyze the de facto standardization of the VHS format in the U.S. home VCR market during 1981–1988. We find: (i) the network advantage of VHS explains at least 70.3% to 86.8% of (the logarithm of) relative sales of VHS to Betamax in each year; (ii) an increase in the network advant

Strategy and ManagementBusiness, Management and Accounting
2
Article|59 citations·2014
Does visual fatigue from 3D displays affect autonomic regulation and heart rhythm?
Sangin Park, Myeung Won, Sungchul Mun, Eujean Lee, Mincheol Whang
SJR Q1International Journal of Psychophysiology
Cardiology and Cardiovascular MedicineMedicine
3
Article|37 citations·2015
Evaluation of 3D cognitive fatigue using heart–brain synchronization
Sangin Park, Myoung Ju Won, Eui Chul Lee, Sungchul Mun, Min‐Chul Park, Mincheol Whang
SJR Q1International Journal of Psychophysiology
Cognitive NeuroscienceNeuroscience
4
Article|36 citations·2021
Improving Motor Imagery-Based Brain-Computer Interface Performance Based on Sensory Stimulation Training: An Approach Focused on Poorly Performing Users
Sangin Park, Jihyeon Ha, Da‐Hye Kim, Laehyun Kim
SJR Q2Frontiers in NeuroscienceOA

The motor imagery (MI)-based brain-computer interface (BCI) is an intuitive interface that provides control over computer applications directly from brain activity. However, it has shown poor performance compared to other BCI systems such as P300 and SSVEP BCI. Thus, this study aimed to improve MI-BCI performance by training participants in MI with the help of sensory inputs from tangible objects (i.e., hard and rough balls), with a focus on poorly performing users. The proposed method is a hybr

Cognitive NeuroscienceNeuroscience
5
Article|34 citations·2013
Does better e-readiness induce more use of e-government? Evidence from the Korean central e-government
Sangin Park, Yeon-Tae Choi, Hong-Seok Bok
SJR Q1International Review of Administrative Sciences

The e-readiness indexes measured by accessibility and content have typically been employed in e-government website evaluations. We present empirical evidence from four e-readiness indexes (such as accessibility, e-information, e-petition and e-participation) and the clickstream website usage data of the Korean central government units from 2003 to 2005 to evaluate whether better e-readiness induces more use of e-government websites. We find that only the e-information index was significantly cor

Political Science and International RelationsSocial Sciences
6
Article|28 citations·2021
Evaluation of visual-induced motion sickness from head-mounted display using heartbeat evoked potential: a cognitive load-focused approach
Sangin Park, Laehyun Kim, Jangho Kwon, Soo Ji Choi, Mincheol Whang
SJR Q1Virtual RealityOA

Abstract Based on sensory conflict theory, motion sickness is strongly related to the information processing capacity or resources of the brain to cope with the multi-sensory stimuli experienced by watching virtual reality (VR) content. The purpose of this research was to develop a method of measuring motion sickness using the heart-evoked potential (HEP) phenomenon and propose new indicators for evaluating motion sickness. Twenty-eight undergraduate volunteers of both genders (14 females) parti

Human-Computer InteractionComputer Science
7
Article|24 citations·2013
Understanding gender inequality in central e-government: A Korean case study
Yeon-Tae Choi, Sangin Park
SJR Q1Government Information Quarterly
Media TechnologyEngineering
8
Article|24 citations·2018
Measurement of emotional contagion using synchronization of heart rhythm pattern between two persons: Application to sales managers and sales force synchronization
Sangin Park, Soo Ji Choi, Sungchul Mun, Mincheol Whang
SJR Q2Physiology & Behavior
Cardiology and Cardiovascular MedicineMedicine
9
Article|23 citations·2023
Improving Performance of Motor Imagery-Based Brain–Computer Interface in Poorly Performing Subjects Using a Hybrid-Imagery Method Utilizing Combined Motor and Somatosensory Activity
Sangin Park, Jihyeon Ha, Laehyun Kim
SJR Q1IEEE Transactions on Neural Systems and Rehabilitation EngineeringOA

The phenomena of brain-computer interface-inefficiency in transfer rates and reliability can hinder development and use of brain-computer interface technology. This study aimed to enhance the classification performance of motor imagery-based brain-computer interface (three-class: left hand, right hand, and right foot) of poor performers using a hybrid-imagery approach that combined motor and somatosensory activity. Twenty healthy subjects participated in these experiments involving the following

Cognitive NeuroscienceNeuroscience
10
Article|22 citations·2005
한국 지방상수도산업의 규모의 경제에 대한 계량적 분석
박상인

2003년 말 현재 한국의 지방상수도사업은 167개 지방자치단체별로 운영되고 있으며, 7대 특별ㆍ광역시를 제외할 경우 평균 급수인구 약 10만 명 내외의 영세규모이다. 본 논문은 한국 상수도산업의 적정 광역화 범위에 대한 실증적 단초를 제공하고자 한다. 본 논문은 상수도물 생산과정에 대한 고찰에서 출발해 노동투입함수를 유도한 후, 행정자치부에서 발행하는 “지방 공기업 결산 및 경영평가(2001년)”와 환경부에서 발행하는 “상수도통계 (2001년)”의 자료를 이용해 노동투입함수를 추정한다. 분석결과 노동투입에 규모의 경제가 존재하며, 이는 주로 취ㆍ정수장 운영이나 중앙관리, 그리고 관로의 유지 및 보수에 고정적 노동투입이 필요하고, 사업규모가 큰 경우 규모가 큰 취ㆍ정수장을 사용하거나 급수가구 밀집지역에 직경이 큰 관로를 사용함으로써 상수도물 산출량 단위당 노동 투입량이 감소하는데 따른 것으로 보인다. 이러한 규모의 경제의 존재는 동일 수계 내 인접한 소규모 지역들에 있어 사업 광역화

11
Article|18 citations·2018
Infrared Camera-Based Non-contact Measurement of Brain Activity From Pupillary Rhythms
Sangin Park, Mincheol Whang
SJR Q2Frontiers in PhysiologyOA

Pupillary responses are associated with affective processing, cognitive function, perception, memory, attention, and other brain activities involving neural pathways. The present study aimed to develop a noncontact system to measure brain activity based on pupillary rhythms using an infra-red web camera. Electroencephalogram (EEG) signals and pupil imaging of 70 undergraduate volunteers (35 female, 35 male) were measured in response to sound stimuli designed to evoke arousal, relaxation, happine

Cognitive NeuroscienceNeuroscience
12
Article|17 citations·2017
Non-contact measurement of heart response reflected in human eye
Sangin Park, Myoung Ju Won, Dong Won Lee, Mincheol Whang
SJR Q1International Journal of Psychophysiology
Cardiology and Cardiovascular MedicineMedicine
13
Article|16 citations·2002
Semiparametric instrumental variables estimation
Sangin Park
SJR Q1Journal of Econometrics
MarketingBusiness, Management and Accounting
14
Article|13 citations·2023
Measurement of craving among gamers with internet gaming disorder using repeated presentations of game videos: a resting-state electroencephalography study
Sangin Park, Jihyeon Ha, Wonbin Ahn, Laehyun Kim
SJR Q1BMC Public HealthOA

BACKGROUND: Internet gaming disorder (IGD) is receiving increasing attention owing to its effects on daily living and psychological function. METHODS: In this study, electroencephalography was used to compare neural activity triggered by repeated presentation of a stimulus in healthy controls (HCs) and those with IGD. A total of 42 adult men were categorized into two groups (IGD, n = 21) based on Y-IAT-K scores. Participants were required to watch repeated presentations of video games while wear

Sociology and Political ScienceSocial Sciences
15
Article|11 citations·2009
표준화 정책
박상인

신경제 산업 또는 혁신적 산업에서 표준화란 호환성의 설정을 의미하며, 네트워크 외부성이 존재하는 경우에 특히 표준화 정책의 전략적 중요성이 크다. 본 논문은 최근에 신경제에서 회자되는 표준화와 표준화정책에 관한 개념과 이론적 및 실증적 연구들을 비판적으로 검토 및 소개함으로써 표준화와 관련된 정책 이슈들과 정책 수단들을 논의하는 것을 목적으로 한다.

Research Areas

Cognitive NeuroscienceHuman-Computer InteractionPolitical Science and International RelationsManagement Science and Operations ResearchStrategy and ManagementSocial Psychology

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