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Sangyoon Yi

Korea Advanced Institute of Science and Technology · 経営学

研究室紹介

Professor Sangyoon Yi's research lab specializes in organizational behavior, innovation management, and strategic adaptation in dynamic environments. The lab explores how organizations navigate change through routine dynamics, consumer expectation management, and adaptive responses to external pressures—particularly in sustainability-driven industries. It also investigates knowledge integration, learning processes, and the role of design and market context in digital product success, especially in mobile content and gaming markets. Using mixed-methods, including agent-based modeling and empirical data analysis, the lab bridges theoretical insights with practical implications in innovation and organizational performance.

organizational adaptationroutine dynamicsconsumer expectationsknowledge integrationdigital innovation

Research Overview

Papers
65
Total Citations
894
Papers (5y)
24
Primary Field
経営学

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
24total
2022
2023
2024
2025
2026
Citations per year (5y)
55total
20222023202420252026

Selected Papers

15
1
Article|204 citations·2011
Analysis of keyword networks in MIS research and implications for predicting knowledge evolution
Jinho Choi, Sangyoon Yi, Kun Chang Lee
SJR Q1Information & Management
Statistical and Nonlinear PhysicsPhysics and Astronomy
2
Article|140 citations·2016
Inertia in Routines: A Hidden Source of Organizational Variation
Sangyoon Yi, Thorbjørn Knudsen, Markus C. Becker
SJR Q1Organization Science

Traditionally, routines have been perceived as a primary source of inertia, which slows down organizational change and hinders organizational adaptation. Advancing prior research on routine dynamics, this study examines how inertia in routines influences the process of organizational adaptation, both in the absence and presence of endogenous change of routines. Contrary to conventional wisdom, our analysis suggests an overlooked mechanism by which routine-level inertia may help, rather than hind

Strategy and ManagementBusiness, Management and Accounting
3
Article|70 citations·2011
The organization of scientific knowledge: the structural characteristics of keyword networks
Sangyoon Yi, Jinho Choi
SJR Q1Scientometrics
Statistical and Nonlinear PhysicsPhysics and Astronomy
4
Article|27 citations·2021
Relevant and rich interactivity under uncertainty: Guest reviews, host responses, and guest purchase intention on Airbnb
Dongyeon Kim, Sung‐Pil Park, Sangyoon Yi
SJR Q1Telematics and Informatics
MarketingBusiness, Management and Accounting
5
Article|21 citations·2017
Managing initial expectations when word-of-mouth matters
Sangyoon Yi, Jae‐Hyeon Ahn
SJR Q1European Journal of Marketing

Purpose Consumer expectation not only influences purchase decision but also post-purchase satisfaction and word-of-mouth (WOM). This study aims to develop theories of initial expectation management by suggesting when it is desirable for new products to raise or lower consumer expectations. It systematically examines the interplay of product value and consumer heterogeneity in the dynamic process of new product diffusion under competition. Design/methodology/approach Drawing on traditional diffus

Management Science and Operations ResearchDecision Sciences
6
Article|16 citations·2022
Recommendation technologies and consumption diversity: An experimental study on product recommendations, consumer search, and sales diversity
Sangyoon Yi, Dongyeon Kim, Jaehyeon Ju
SJR Q1Technological Forecasting and Social Change
Sociology and Political ScienceSocial Sciences
7
Review|15 citations·2020
Different Reasons for Different Responses: A Review of Incumbents’ Adaptation in Carbon-Intensive Industries
Franziska Sump, Sangyoon Yi
SJR Q1Organization & EnvironmentOA

Organizations often respond in different ways to common external shocks. To advance theories on organizational adaptation and performance heterogeneity, it is essential to understand different reasons for different organizational responses. We examine how incumbents in carbon-intensive industries adapt to heightened environmental pressure to reduce carbon emissions. Based on a review of the literature, we propose three dimensions along which diverse organizational responses can be efficiently ma

MarketingBusiness, Management and Accounting
8
Article|13 citations·2008
모바일 게임의 시장 성공 요소: 게임 장르별 차이와 출시 후 시간 경과에 따른 변화
이상윤, 김문용, 한승돈, 안재현

한국의 모바일 컨텐츠 시장은 모바일 게임의 주도 하에 이제 도입기를 지나 본격적 성장기로 접어들고 있으며, 이동통신사의 3G망 확대와 모바일 기기의 발달로 보다 우호적인 사업 환경이 형성되고 있다. 이에 반해 모바일 게임의 시장 성공 요소에 대한 통합적인 이론적 고찰과 시장 데이터를 토대로 한 실증 연구는 전무해 조속한 관련 연구가 요구되고 있다. 본 연구에서는 국내 이동통신사를 통해 출시된 모바일 게임들에 대한 실증 데이터를 분석함으로써, 통신 서비스 차원이 아닌 모바일 컨텐츠 차원에서 모바일 게임의 시장 성공 요소들과 이러한 요소들의 장르 별 차이 및 출시 후 시간 경과에 따른 변화에 대해 OLS 회귀모형을 통해 분석하였다. 모바일 게임이 성공하기 위해 가장 중요한 것은 디자인 요소였는데, 이는 출시 후 시간이 지남에 따라 보다 중요해졌으며, 특히 시각적 효과가 중요한 RPG/타이쿤/시뮬레이션 장르와 슈팅/액션/아케이드 장르에서 더욱 그 중요성이 컸다. 인기 게임 장르와 사회적

9
Article|12 citations·2023
(De)centralization in the governance of blockchain systems: cryptocurrency cases
Kyungmoo Heo, Sangyoon Yi
SJR Q3Journal of Organization Design
Information SystemsComputer Science
10
Article|9 citations·2023
Hierarchical Nuclear Norm Penalization for Multi-View Data Integration
Sangyoon Yi, Raymond K. W. Wong, Irina Gaynanova
SJR Q1BiometricsOA

The prevalence of data collected on the same set of samples from multiple sources (i.e., multi-view data) has prompted significant development of data integration methods based on low-rank matrix factorizations. These methods decompose signal matrices from each view into the sum of shared and individual structures, which are further used for dimension reduction, exploratory analyses, and quantifying associations across views. However, existing methods have limitations in modeling partially-share

Computational MechanicsEngineering
11
Article|7 citations·2015
Inertia in Routines: A Hidden Source of Organizational Variation
Sangyoon Yi, Thorbjørn Knudsen, Markus C. Becker
SSRN Electronic JournalOA
Strategy and ManagementBusiness, Management and Accounting
12
Book Chapter|5 citations·2018
Differentiation and Integration in Organizational Learning: A Garbage Can Model
Sangyoon Yi, Nils Stieglitz, Thorbjørn Knudsen

Abstract In this study, the authors unpack the micro-level processes of knowledge accumulation (experiential learning) and knowledge application (problem solving) to examine how task allocation structures influence organizational learning. The authors draw on untapped potential of the classical garbage can model (GCM), and extend it to analyze how restrictions on project participation influence differentiation and integration of organizational members’ knowledge and consequently organizational e

Strategy and ManagementBusiness, Management and Accounting
13
Article|4 citations·2025
Compulsory education enhances financial inclusion across socioeconomic groups: a global analysis
Eunice Y. Park, Sangyoon Yi
SJR Q1Humanities and Social Sciences CommunicationsOA

Abstract In this study, we investigate the role of compulsory education in enhancing financial inclusion across various sociodemographic groups, with a focus on age, gender, and income level. Using data from 160 countries, we employ an instrumental variable model incorporating expected years of schooling and the human rights index to determine the minimum education level necessary for effective financial participation. Our findings reveal that while compulsory education generally promotes financ

AccountingBusiness, Management and Accounting
14
Article|2 citations·2021
2dFDR: a new approach to confounder adjustment substantially increases detection power in omics association studies
Sangyoon Yi, Xianyang Zhang, Lu Yang, Jinyan Huang, Yuanhang Liu, Chen Wang, Daniel J. Schaid, Jun Chen
SJR Q1Genome biologyOA

One challenge facing omics association studies is the loss of statistical power when adjusting for confounders and multiple testing. The traditional statistical procedure involves fitting a confounder-adjusted regression model for each omics feature, followed by multiple testing correction. Here we show that the traditional procedure is not optimal and present a new approach, 2dFDR, a two-dimensional false discovery rate control procedure, for powerful confounder adjustment in multiple testing.

Molecular BiologyBiochemistry, Genetics and Molecular Biology
15
Article|2 citations·2023
Why do leaders help followers follow?
Gangmin Park, Sangyoon Yi
SJR Q2Technology Analysis and Strategic Management

Imitation by followers has been perceived to erode a leader's competitive advantage and, thus, it is essential for a leader to ensure that imitations are difficult and imperfect. Some industry cases, however, illustrate a puzzling phenomenon whereby leaders help, rather than hinder, followers’ imitation efforts. Drawing on relevant literature and theories, we suggest three rationales behind such strategic behaviour, which we term ‘imitation promotion,’ by a leading firm: (1) to share costs and j

Social PsychologyPsychology

Research Areas

Strategy and ManagementOrganizational Behavior and Human Resource ManagementMarketingManagement Science and Operations ResearchStatistical and Nonlinear PhysicsSociology and Political Science

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