Sungbinyouk Yook

Professor Sungbinyouk Yook's research lab specializes in the intersection of digital technologies and health communication, focusing on how emerging technologies shape patient engagement, health information dissemination, and digital health equity. The lab conducts data-driven, scientometric analyses to map evolving research trends in health communication technologies, with particular emphasis on mobile health applications, patient-centered digital tools, and the integration of advanced technologies such as blockchain and AI in health contexts. Current research also explores the sociotechnical dimensions of digital health, including cybersecurity, speech communication technologies, and public engagement strategies in digital health environments. The lab aims to bridge gaps between technological innovation and human-centered health communication practices.