Yoojung Ahn
Korea University · 経営学
研究室紹介
Professor Yoojung Ahn's research lab focuses on strategic leadership, organizational behavior, and institutional dynamics, particularly in the context of strategic renewal, middle management initiative-taking, and institutional logics in hybrid organizations. The lab explores how individual motivations—such as goal orientation and moral emotions—interact with team and organizational contexts to drive innovation and change. It also investigates the role of narratives, identity, and performance feedback in shaping strategic behaviors and institutional evolution, especially in complex, multi-national organizations and emerging work environments like co-working spaces.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
1Firms increasingly face pressure to create both market and societal value, making non-market strategies central to sustaining competitive advantage. In the context of rising demands for corporate carbon management, prior research has examined the relationship between carbon performance and firm value. Yet, these studies largely overlook the competitive contexts in which firms operate, thereby obscuring the strategic value of non-market initiatives that are ultimately pursued with rivals, not bro