김병규 교수

동일한 나이의 사람이더라도 어떤 사람들은 자기 삶에 남은 시간이 많다고 인식하고 어떤사람들은 그렇지 않다고 인식한다. 이처럼 사람들이 자신의 미래 시간과 관련하여 가지는인식의 차이를 미래 시간관(future time perspective)이라고 부른다. 미래 시간관은 사람들의동기와 행동, 정서적 경험에 큰 영향을 미친다. 확장적 시간관(자기 삶에 많은 시간이 남아있다는 인식)을 가진 사람들은 새로운 경험을 하거나 새로운 지식을 얻는 것처럼 자신의미래를 준비하는데 도움이 되는 목표들을 중요하게 여긴다. 반면 제한적 시간관(자기 삶에남은 시간이 얼마 없다는 인식)을 가진 사람들은 정서적 안녕감이나 의미있는 정서적 경험을더 중요하게 여긴다. 미래 시간관이 가진 이러한 효과는 소비자의 나이를 변인으로 사용하는연구에 중요한 시사점이 있을 것으로 기대된다. 하지만 미래 시간관에 대한 연구는 주로심리학에서 행해지고 있고 소비자학이나 마케팅 분야에서는 관련 연구가 미미한 편이다. 이에 본 연구는

In this paper, we propose a method to enhance service user's experience quality when various multimedia services is provided in converged network environment. With the growth of service experience quality interest, multimedia service providers need a method to control experience quality when experience quality is not satisfied by service users. In order to enhance user's experience quality, we design quality control system which can actively control transport QoS parameter according to media qua

Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the future than when it starts immediately. The authors call this as a future contraction effect. The current research tests two important implications of the effect regarding consumers’ intertemporal preferen

Homeobox (Hox)-containing genes have been identified as regulators which control the expression of a variety of genes involved in development and differentiation. Recent reports also suggested an involvement of Hox genes in transformation and/or tumor progression. In human prostate cancer, overexpression of HOXC8 was associated with a loss of tumor differentiation, which implies the involvement of HOXC8 in the process leading to the tumorigenicity of tumor cells. In order to investigate the role

When consumers make purchase decisions, they are often presented with long-term usage duration cues (e.g., periods of service contracts). We propose and demonstrate that presenting long-term usage duration cues influences perceived importance of learnable attributes (i.e., attributes that involve learning over the course of usage). Specifically, in the absence of these cues, consumers are unlikely to consider their learning of certain attributes or the learning capabilities of the products/servi

Purpose This study aims to introduce wearer dependency (WD) as a product-category construct capturing the extent to which on-body viewing is required to accurately evaluate attributes such as fit, drape, and silhouette. It develops a reliable scale applicable across fashion categories and examines how WD interacts with online product presentation mode (PM) (product-only vs. model-worn images) within user-generated content (UGC) settings to shape consumer liking. Furthermore, it tests information

This demonstrattion presents the ongoing development of a framework for a global wireless sensor / actuator network (GWSAN). This GWSAN is formed through the interconnection of about 10 WSAN testbeds currently mainly located in Asia and Europe. GWSANs are one of the enabler for the Internet of Things and thus the Web of Things. Similar to the beginning of the Internet in the late 70s this GWSAN is a research network. Topics of the joint research and development activities include management, mai