정철 교수

Abstract Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a t

This study examines airline travelers' causal attribution (stability and controllability) and its impact on trust and loyalty formation and investigates the moderating role of corporate social responsibility (CSR) in this process. Based on a literature review, theoretical relationships between stability, controllability, CSR, trust, and loyalty were derived, and the moderating effects of CSR on relationships between stability/controllability and trust/loyalty were examined. To empirically test t

This study aims to theoretically and methodologically contribute to tourism research by testing the philosophical assumption that hedonia is a necessary condition of eudaimonia in the context of tourist experiences. Based on a review of existing literature, four tourist eudaimonic elements were selected for this study, including meaning, self-connectedness, accomplishment, and personal expressiveness. In addition, four hedonic elements were selected, including positive affect, negative affect, c

This study examined the relationship between push and pull factors with regard to marine tourist motivations. The survey was distributed systematically to people intercepted at high-traffic locations in Seoul, South Korea. The results indicated that escape push motivations are closely related to static activity pull motivations, while novelty push motivations are more strongly related to active activity pull motivations. These relationships may be partially explained by the push-pull framework o

Researchers have pointed out the urgent need to tackle food waste from customers’ plates, considering its environmental and socioeconomic impacts. Nonetheless, little is known about reducing food waste from customers’ plates in the restaurant context. The present research successfully addressed how customers can reduce food waste by using the Norm Activation Model (NAM). A customer survey was employed to collect quantitative data to verify the hypotheses of this study. The NAM of this study invo

ABSTRACT Offering travel information sources to potential tourists can be expensive, although the importance of the amount and variety of travel information sources has been stressed in many studies. Therefore, it would be useful to examine how much exposure to travel information would lead to optimal results. Effects of exposure time to travel information on destination image were examined in this study. Two hypotheses were suggested to account for the relationships between exposure time to tra

본 연구는 도보관광객과 제주올레 관광객의 수요예측과 경제적 영향을 조사하였다. 자료수집은 2009년 12월부터 2010년 1월까지 인터넷 설문조사 사이트에서 400부의 유효표본을 확보하는 절차로 진행되었다. 수요예측 결과, 도보관광객은 2015년까지 총여행총량의 12%를 점유할 것으로 예상되었으며, 제주올레 관광객은 1백 70만명에 도달할 것으로 추정되었다. 또한, 2015년을 기준으로한 제주올레를 통한 생산유발효과는 1조 4,761억원, 고용유발효과는 12,751명, 부가가치유발효과는 3,018억원, 간접세유발효과는 898억원으로 분석되었다. 이러한 결과는 도보관광객의 급격한 성장이 앞으로 한동안 지속될 수 있음을 보여주고 있으며, 이에 따라 그 경제적 파급효과 또한 적지 않은 수준이 될 것으로 분석되었다.

The purpose of this research was to investigate the roles of historical nostalgia and novelty seeking influencing attitude to visit North Korea in the range of South Korean tourists. Based on previous studies, 8 hypotheses were derived and two theoretical research models were proposed. The originally proposed model and its rival were tested using the data collected from 200 South Koreans. The results showed that 1) historical nostalgia positively affects novelty seeking, 2) novelty seeking has a

This study examined the relationship between cognitive and affective images of horse racing and the influences of the two image dimensions on the intention to attend horse racing events. Data was collected through an online survey method using World Survey in South Korea. The questionnaire was e‐mailed to panel members of the World Survey who are involved in various online media. Canonical correlation and logistic regression were used to test hypotheses. The results showed that cognitive images

This study aims to examine the casino experiences of South Koreans within the framework of the four realms suggested by Pine and Gilmore's concept of the experience economy. Employing a qualitative research method, the current analysis focuses on how casinos are experienced and contextualized by contemporary South Koreans who imbue casinos with different meanings depending on how the individuals have experienced these places. The results reveal that the concept of the experience economy provides

Despite the growing investment in Hallyu tourism and the rising importance of cultural tourism, a theoretically integrated model of consumer engagement has not been developed. Thus, this study established a framework based on the uses and gratifications theory to understand social media engagement's effect on the purchase intention of the Hallyu tourism package. The uses and gratifications of this study included entertainment and information seeking of Hallyu content on YouTube. An online survey