손대현 교수

This study attempted to examine the key of tourist experiences at locations renowned as settings for TV dramas. Post-modern perspective established a theoretical underpinning the aplication of mixed methods intensified the framework of the study. The results of the analysis revealed thre categories of post-modern tourist experiences: (1) sensual pleasures, (2) hyper-reality, and (3) nostalgia. The findings implied that focus on these hedonic expectations in designing experiential products such a

This article aims at finding emotional variables which affect the emotional labor of the service employees and to help them to participate in the emotional labor effectively through the positive or negative results of this study. Authors examined the research questions through quantitative analytic methods; employees of 19 five-star hotels in Seoul were surveyed. The survey showed that the deep acting was affected by the frequency and variety of the emotional expressions and the display rules of

This study examines the differences of program satisfaction by the educational aspiration for children at a local festival. According to the results of this study, First, the group of visitors` educational aspiration for children is divided into implemented educational towards group and essential educational towards group. Second, each group has the differences among job of parents, mother's education level and ages, average of monthly income in demographic statistically. Third, exhibition and p

The island tourism development strategy in Korea is as below. First of all, skepticism over marine environment need to be changed. Recent disputes between Korean and Japan, the Isalnd Dokdo is a good example of lukewarm attitude to marine resources. Surrounded by three seas and islands, which constitute more than 20% of territory, Korea is not so favorable for marine tourism. In Korea, government is poor at long-term planning and investment, people do not have solid notion about territory and, u

Considering not only the role of en-business as growth engine and cash cow but also "en" as new currency in Korea, we need paradigm shift that no company can survive without en-loaded business plan. To the customer, feeling emotion is equivalent to power and "en" is equal to justice in market-driven economy. Anyway, it is iron law of "en" to find out what customers want, accordingly, any company deals with customer's emotion and euphoria belongs to high-end and high-tech industry. Competitive ed

This study is involved with the role of film watchers' responses toward a specific motion picture in explaining the images of the place it depicted. Affective reactions were classified into three factors, pleasure, arousal, and sadness. Significant effects on cognitive images were found for pleasure and sadness. Pleasure also influenced the pleasant-unpleasant dimension of the affective image, but the effect of arousal on the affective image(relaxing- sleepy dimension) was not significant statis

In leisure life, the position of watching the movie and TV dramas is important and visiting the film location is increasing more and more. But, research on experiences of tourist on film location has not been tried by this time. This study aims to explore the experiences of tourists on film location. To accomplish this purpose, researchers used participant observation, interview and document analysis. Summing up, this study shows that tourist experiences consist of making the memory, recollectin

제주관광발전과 지역경제 활성화 측면에서 지역축제의 중요성을 고려할 때 현재 제주지역 축제와 관련된 정확한 평가체계의 필요성이 제기되고 있다. 실증연구는 이론적인 연구를 근간하여 나온 예측모형을 기초로 하여 예비조사, 델파이 조사를 전문가를 대상으로 하여 축제속성을 파악했고, 제주에서 실시하는 축제들 중 1억원이상의 지원을 받는 축제를 대상으로 우선순위를 도출하기 위하여 전문가를 대상으로 AHP 분석을 실시하였다. AHP 분석을 실시한 결과 지역의 문화축제인 들불축제가 최우선순위로 채택됐고, 체험프로그램구성 및 체험기회, 프로그램 적합성 및 짜임새가 가장 중요한 속성으로 나왔다. 이연구의 결과를 토대로 이벤트기획자들에게는 지역 축제 이벤트를 효과적으로 운영하기위한 정책적 기획에 도움을 줄 뿐 아니라 지방정부에게 현존하는 축제들에 가장 효율적으로 지원체계를 줄 수 있는 방안을 제시하였다.

To achieve the goal of the research, authors covered employees of 6 tourism service industries ; hotel, airline, tourism agency, theme park, duty free shop, and family restaurant. The purposes of the study were to explore the influence of employee's personality traits(HEXACO) on customer orientation, to analyse which of personality traits(HEXACO) was related to job satisfaction, and to discover whether job satisfaction affect customer orientation. The results are as follow. First, among 6 traits

Due to recent poor performance, Hallyu was backlashed from neighboring countries. With all entertainment factors and Ubiquitous Corea Syndrome, Hallyu is still unsystematically disordered, that is to say, far from aesthetic, fractal beauty and chaotic order. Ecological mechanism that facilitates popularization and upgrading of Hallyu contents and aesthetics based on Neo-Poongryudo should not lead into counter-culture, anti-life, anti-cosmology, absurdism, as a result of tension between economy a

This study is that Tourism destination Image is one of the most important factor to influence on the selection of tourism destination. The purpose of this study is to explore the image of Busan as a tourism destination and to examine any signigicant differences among grouping image factors so as to make Busan more attractive place for japanese people. The result show that six dimensions derived using factor analysis were named physical environment, personal service, relaxation, entertainment, ex

This study on the impulsive purchasing consumers in duty free shop is designed to get understanding of factors influencing outbound shopping tourists’ purchasing behavior. It can provide DFS marketers with marketing strategics planning through understanding psychological and marketing characteristics influencing outbound shopping tourist’s purchasing behavior. Thus it can help to prevent the outflow of foreign currency by inducing outbound shoppinng tourists’ domestic consumption instead of shop

The purpose of this study was to highlight the structure and ef fects of ocal hosts. To achieve this purpose, the study adopted a naturalistic inquiry approach. This approach was selected as apropriate for the study because it y emergent, emic understanding of the tourism experience. Interna tional tourists who had pursued for a pleasure travel individualy wit hin the past graphic in t e r v i e w m e t h o d . A s a r e s u l t o f t h e s t u d y , a n i n t e g r a t e d m o d e l o f t h e i

현대의 소비자들은 더 이상 경제적 소비자로서만 존재하는 것이 아니라 문화적 소비자로서 존재하며 이에 서비스 기업들은 문화예술이라는 매개를 통해 고객을 감동시키고 사회적으로는 소비를 진작시키는 효과를 가져왔다. 대표적 서비스 기업인 관광기업 역시 문화예술을 기업 활동의 중요수단으로 활용할 필요가 있다. 이는 문화예술과 관광산업과의 관련성 뿐 아니라 문화마케팅을 통해 기업 및 브랜드에 대한 긍정적 태도를 형성시키고 이를 통해 고객 충성도를 향상시킬 수 있기 때문이다. 본 연구는 관광기업에 있어 적극적인 매출 증대 전략으로서의 문화마케팅의 중요성과 필요성을 인식시키고자 하는 것이다. 이를 위해 대표적 관광기업인 여행사를 대상으로 문화마케팅과 브랜드 태도 및 재구매 의도 간 영향관계 분석을 통해 문화마케팅의 효과를 나타내고자 하였다. 연구결과 첫째 여행사 문화마케팅(문화판촉/문화지원) 활동은 긍정적 브랜드 태도 형성에 정의 영향을 미치는 것으로 나타났으며 둘째 문화마케팅 중 문화판촉 활동은

새로운 체험과 매력을 갈망하는 현대 관광객들에게 느림과 공간이 결합된 슬로시티는 국제네트워크를 형성하고 있는 훌륭한 관광브랜드의 가능성을 가지고 있다. 관광목적지 슬로시티 브랜드는 차별화된 지역관광거점을 형성할 수 있는 친환경 글로벌 스탠더드이자 농어촌지역의 새로운 생존전략이 되고 있다. 무형의 체험을 바탕으로 하는 관광에 있어 목적지 선택에 있어서 브랜드의 힘은 더욱 크며 특히 사전경험이 불가능한 관광에 있어 관광목적지에 대한 긍정적인 연상과 이미지 형성은 중요한 가치를 가지게 된다. 본 연구는 관광학적 측면에서 슬로시티를 하나의 브랜드로 접근해 보았다는 점과 슬로시티 브랜드 연상 특성이 브랜드 태도와 방문의도에 미치는 영향을 실증적으로 검증해 보았다는 점에서 의의가 있다. 잠재 관광객들이 느끼는 긍정적인 느낌과 연상은 직접적인 방문의 가능성을 높일 수 있는 강력한 힘을 가진 마케팅수단이 되며 향후 관광목적지 선택과 방문에 상당한 영향을 미칠 수 있음을 본 연구를 통하여 확인할 수