신학승 교수

Purpose Given the recent growth of service robot research in hospitality and tourism management (HTM), the purpose of this study is to identify a research agenda by conducting a systematic and holistic review of service robot research published in both HTM and broader business management (BM) journals. Design/methodology/approach Adopting a service ecosystem perspective, 38 HTM articles and 13 highly cocited BM articles out of 126 BM articles were qualitatively reviewed to analyze the intellectu

Tourism provides myriad opportunities for customer engagement and value co-creation, especially in online communities. This research analyzed the role of empowerment in the tourist knowledge value co-creation process in online review contexts. Using scenario-based, between-subjects experimental designs, three studies were conducted using online consumer samples to examine the effects of hotel response personalization and online review valence on empowerment and intention to co-create knowledge v

Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workc

To better understand engagement behaviors in online hospitality brand communities, the purpose of this research was to understand hotel customers’ online engagement behaviors, associated cocreated nontransactional values, and the underlying drivers. Netnography analysis and qualitative surveys along with multiorder categorization analysis were used. The netnography results indicate that hotel customer engagement behaviors cocreate five types of value. Importantly, these values accrue in differen