나형종 교수
Hyung-Jong Na
한양대학교 경영학부 · 경영학
연구실 소개
나형종 교수의 연구실은 기업의 비재무적 정보, 특히 CEO 메시지와 기업 보고서 속 텍스트 데이터를 분석하여 기업의 재무성과와 미래 가치를 예측하는 데 초점을 맞추고 있습니다. 특히 지속가능성 균형점수표(SBSC)와 감성 분석, 텍스트 마이닝 기법을 융합해 기업의 전략적 의사결정과 성과 간의 관계를 실증적으로 분석합니다. 최근에는 KOSPI·KOSDAQ 상장사의 유튜브 댓글, 홈페이지 CEO 메시지, 사업보고서 등 다양한 비정형 텍스트 자료를 활용한 머신러닝 기반의 성과 예측 모델 개발에도 주력하고 있습니다.
연구 현황
연구 성과 추이
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
주요 논문
15The purpose of this study is to apply a combination of sentiment mining techniques and a sustainability balanced scorecard to CEO messages in sustainability management reports to predict corporate financial ratios. We classify the contents of CEO messages into the six perspectives suggested by the sustainability balanced scorecard (SBSC). From the sentiment mining results, we first document that positive words dominate CEO messages in sustainability management reports. Moreover, words related to
(1) Background: The Chief Executive Officer’s (CEO’s) message on a hospital’s homepage on the Internet contains various components, such as the hospital’s future vision, promises to customers, availability of upgraded services and public activities. This statement usually includes non-financial information as well as financial information about the corporate entity owning/operating the hospital. In addition, it provides useful information about not only the company’s goals and vision, but also f
This study aims to provide research results through empirical analysis on how customers’ reactions on social media affect the present and future value of a company. This research selected Korean KOSPI-listed companies that actually own and operate YouTube channels, and collected data through text mining the comments on YouTube videos with high views. In addition, the TF-IDF value was calculated, keywords were extracted, and keywords were classified into three groups through topic modeling. The c
This study proposes a hybrid machine learning framework that integrates structured financial indicators and unstructured textual strategy disclosures to improve firm-level management performance prediction. Using corporate business reports from South Korean listed firms, strategic text was extracted and categorized under the Balanced Scorecard (BSC) framework into financial, customer, internal process, and learning and growth dimensions. Various machine learning and deep learning models—includin
This research examines the association between CEO messages and current and future corporate value on the websites of fashion companies. The research methods of this paper are as follows: First, we extract the fashion firm samples among companies listed in Korea’s KOSPI and KOSDAQ in 2020. Second, CEO messages’ text data on the homepage of the fashion companies are obtained by hand-collecting. The repeated words with high TF-IDF values are selected as keywords using text-mining techniques. Third
(1) Background: The CEO message of hospital homepage contain various contents such as the hospital's future vision, promises with customers, upgraded services and public activities. The CEO’s message of the homepage includes non-financial information as well as financial information of corporates. Also, it provides useful information for not only company's goals and vision but also firm performance and strategies for the future. This study aims to investigate associations between CEO’s message o
The hotel industry has faced significant challenges in both the short and long term, particularly due to the impact of COVID-19, highlighting the need for strategic adjustments to ensure sustainability and growth. This study investigates the strategic elements emphasized in CEO messages published on hotel company websites and their relationship with current and future corporate performance. Utilizing text mining techniques and the Sustainability Balanced Scorecard (SBSC) framework, this research
This study concentrated on a business report that typically reveals a company’s non-financial information, aiming to uncover its strategic direction. Using text-mining techniques, the research extracted and analyzed the report’s overview sections, identifying key strategic themes categorized into the financial, customer, learning and growth, and internal process perspectives. The empirical analysis applied a two-stage model to assess how shifts in company strategies affect profitability, stabili
South Korea’s declining school-age population has intensified competition among universities, particularly in freshman recruitment, with non-metropolitan institutions facing disproportionate challenges. This study investigates regional disparities in recruitment rates by applying a range of statistical and deep learning models—including Generative Adversarial Networks (GAN), Recurrent Neural Networks (RNN), Long Short-Term Memory (LSTM), Autoencoders, and Transformer architectures—to predict fre
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