이현민 교수

Assessing Web site interactivity from the contingent message interactivity perspective, this study investigated whether message interactivity of organizational Web sites and blog sites influence perceptions of relationship management and reputation. Guided by interactivity, relationship management, and organizational reputation theories, this study found that regardless of familiarity of the company, people evaluated organizations that responded back to their comments as more trustworthy and com

Within the context of a pandemic flu, this experiment investigated whether source (government officials or physicians), severity condition (high or low), and mention of self-efficacy method (mention present or absent) in H1N1 health news affected participants' (a) perception of media influence on self and others and (b) intentions to get vaccinated. Results found support for third-person effects, and the magnitude of the effects grew with social distance. Main effect of source, as well as intera

This study explores the benefits and risks featured in medical tourism broker websites, as well as the types of persuasive appeals that these websites use to attract potential customers, from a framing theory perspective. In addition, it examines relationships among types of appeals and specific types of health-related services offered by medical facilities abroad and the role of new media modalities within medical tourism broker sites. A content analysis of 91 medical tourism broker websites wa

This study tested the effectiveness of storytelling as a crisis communication strategy with a 2 (Storytelling: Present Vs. Not-Present) × 2 (Crisis Locus of Control: External Vs. Internal) experiment. The effect of using storytelling was tested on perceptions of trust, crisis severity, and crisis responsibility. Findings indicate that storytelling effectively maintains the level of trust toward the organization and reduces the responsibility attribution during crisis. However, crisis locus of co

Guided by the psychological reactance theory, this study predicted that gain-framed messages and audiovisual content could counteract state reactance and increase the persuasiveness of weight management health messages. Data from a 2 (message frame: gain/loss) × 2 (modality: audiovisual/text) × 2 (message repetition) within-subjects experiment (N = 82) indicated that in the context of weight management messages for college students, gain-framed messages indeed mitigate psychological reactance. F

This content analysis study examines how obesity is depicted in general-audience and Black newspaper stories (N=391) through the lens of second-level agenda setting theory. The results reveal that both Black newspapers and general-audience newspapers generally ascribe individual causes for obesity. While both types of newspapers largely neglected to mention solutions for the problem, Black newspapers were more likely than general-audience newspapers to suggest both individual and societal soluti

While local television news is the number-one source among Americans for health information, little attention has been given to what viewers are actually watching in these newscasts. Toward this end, a content analysis of local television health news stories (n = 416) was conducted, to examine how local health news stories utilize gain and loss message frames, and whether there are differences in story topics, location, length, presence of self-efficacy methods, and conflict, according to the me

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