하지원 교수

In this study, an overview of basic infrastructure which can promote "Sport for All" in Korea was performed and the sport administration was examined to effectively and efficiently operate the infrastructure.Although the public have the ownership of the Sport for All, however, it is important that an government administration takes responsibility to build, operate, and mediate enabling infrastructure.As conclusions, following strategies are proposed to materialize the effective sport administrat

In the marketing activities of the modern society, advertisement is one of the indispensable core elements that transmit information and plays its function as a medium of communication. At this time when the role of the sports is becoming increasingly important to the companies and consumers alike, this paper closely examined the advertisement effect of exposure time, recognition, sentiment and behavior according to demographical variables by classifying TV advertisements that leverage sports in

The present study purposed to make a comparative analysis of managers’ job satisfaction and trainees’ satisfaction between ordinary taekwondo gymnasiums and franchise gymnasiums. The subjects of this study were 250 managers and 400 trainees who were selected through random sampling from 4th‐grade or higher elementary students and middle school students with the black belt grade and from managers who were running a gymnasium, dividing them into those of ordinary taekwondo gymnasiums and those of

The purpose of this study is to analyze decision making factors for the sport consumer behavior. The sample was drawn from 416 university students located in Seoul in 2004.A questionnaire was designed to measure the influence of the decision making process on sport consumer behavior, consisting of fixed alternative choice responses to items constructed to represent the operational definition for each variable.Statistics employed for data analysis were a multiple classified analysis, product-mome