김진영 교수

In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving the integrity of the sites. However, little research has examined the impact of AR on customers’ attitudes and behavioral intentions toward the sites. By integrating the post-acceptance model of information systems (IS) continuance, balance theory, and the theory of reasoned action (TRA), we investigate the causal mechanism underlying consum

Purpose This study aims to examine food tourists’ engagement in positive and negative electronic word-of-mouth (eWOM) by considering the following questions: Do satisfied customers engage in advocacy, and do dissatisfied customers make the same effort to spread their negative experiences? Which restaurant experience attributes influence eWOM behavior? What demographic and psychographic characteristics contribute to advocacy? Design/methodology/approach Using data from an online survey of 456 con

In this study, we explored the potential of using electronic toll collection (ETC)-derived data that are a part of intelligent transport systems (ITS). Dynamic origin–destination (OD) traffic volumes were estimated using ETC data on the Hanshin Expressway. A dynamic OD estimation model that was suggested in a previous study was used, and abundant ETC data were input to improve the estimation accuracy. The results of OD estimation were analyzed to understand traffic demand and its variation. Exte

By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed stronger social connectivity than Generation X, while

Given that the stated purpose of mergers and acquisitions (M&A) is to create value for the newly merged firm, the M&A offer premium ought to be positively related to the realized benefits or realized synergies that result from combining the target and the acquirer. Not all empirical evidence supports this notion, however. Because some M&A activities have not been found to be consistently value enhancing, other M&A motives have been proposed, most notably empire building and perso

Health forums and support groups depend on participant self-disclosure for their success, but the sensitive nature of personal health concerns raises privacy concerns that may constrain what users are willing to reveal. To address this issue, we explore the impact of visual cues designed to convey (1) two facets of social influence-crowd size and social network connectivity-and (2) provide a frame designed to enhance the forum's sense of community. A 3 (Cue type: Crowd, Connectivity, None) x 2 (

This study was designed to examine the effects of 12 weeks of resistance exercise training on body composition, physical fitness, cardiovascular function, and hs-CRP of normal weight obese women in 20s. Sixteen normal weight obese women participated in this study as subjects. They were randomly assigned to one of two groups, i.e. resistance exercise training group (TR: n=8) and control group (CON: n=8). Subjects in TR participated in resistance exercise training 20-40 min/session, 2-3 sessions/w

Kakaotalk which is top level of mobile instant messenger in Korea has evolved from one-sided market to two-sided market as a biggest mobile service platform. The minimum necessary condition of two sided market is to have cross network externality in the platform. The platform provider commonly uses instruments of cross-subsidization to strengthen the cross network externality. Kakaotalk is the first mobile service platform progressed to two-sided market because it has not only secured cross netw

Equipped with mobile technologies, travelers increasingly seek opportunities to encounter the real lives of the people residing in the focal destination. With this trend of pursuing local life experience, this study investigated how international visitors recognize the lives of people in the focal destination, and whether this recognition is related to satisfaction. Reviews for Teheran’s Grand Bazaar from an online review site, Tripadvisor, showed that visitors’ local encounters were linked with

While it has been perceived that hotel consumers using online travel agencies (OTAs) are overall price sensitive, a dominant use of OTAs in hotel booking suggests that there are more diverse consumers in terms of price perception. As such, this study investigates the price sensitivity of the Online Travel Agency (OTA) consumer segments, using price sensitivity measurement (PSM) by using factor analysis and cluster analysis. The results showed four OTA consumer segments, i.e., planned bargain see