서경우 교수

ABSTRACT This study examines the role of digital dynamic capabilities (DDCs) in enhancing ESG performance, integrating insights from social exchange theory (SET). By conceptualizing organizational trust and organizational identification as key antecedents of DDCs, we propose that firms fostering trust‐based and identification‐driven environments are more effective in leveraging digital transformation to advance sustainability initiatives. Utilizing a two‐wave survey of 257 firms, we employ struc

Purpose This paper aims to empirically assess the effect of hospitality firms’ digital dynamic capabilities (DDC) on their corporate digital responsibilities (CDR) and the subsequent impact on their environmental, social and governance (ESG) performance. Specifically, it examines how CDR practices shape ESG digitization and performance in the hospitality industry. Design/methodology/approach The authors collect cross-sectional data via the online survey platform, gathering responses from 257 hot

Purpose: This study explores factors influencing the Live Streaming Commerce (LSC) market, focusing on the expanding landscape of social network service platforms. We investigate how host characteristics on TikTok, a Chinese social network service, affect viewer interactivity, flow, and purchase intentions. Additionally, we examine the impact of the COVID-19 pandemic on the rapid growth of the SNS-based LSC market. Research design, data, and methodology: Exclusively targeting Chinese consumers w