강민정 교수

Purpose The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the company and the subsequent employee communication behaviors about the company to others and their turnover intention. Additionally, the mediation effects of employee-organization relationship (EOR) quality between symmetrical internal communication and employee engagement were tested. Design/methodology/approach The

The concept of public engagement has suffered from a lack of a clear theoretical definition and sound operationalization.This study conceptualized and operationalized public engagement at the individual level and tested the micro-model of public engagement in relation to key public relations concepts and supportive behavioral intentions.Further, the study tried to bring the affective component into public relations scholarship by introducing engagement as a behavioral motivator that elicits indi

This study examined the effects of perceptions of organizational justice on the quality of relationships between employees and organizations, employee job engagement, and subsequent effects on employee turnover intention. Drawing from two complementary approaches (relationship management and human resources management perspectives), the current study proposed a model of employee turnover intention as the ultimate negative outcome of the relationship quality that employees perceive to have develo

Existing relationship research has interpreted low trust as being equivalent to high distrust and high trust as the evidence of low distrust, which has failed to capture the full scope of the functions of trust and distrust in organization–public relationships. Recent research in this area suggests that trust and distrust might simultaneously exist during relational interactions and might play uniquely positive and negative functions in certain social contexts. The main purpose of this study was

The purpose of this study is to demonstrate the value of organization–public relationship (OPR) outcomes by examining the mediation effects of relationship outcomes on key antecedents of stakeholders' support for a not-for-profit organization, which include awareness, attitude, and behavioral intention toward supportive relationship-building. To this end, a survey was conducted with individual donors of a not-for-profit organization. Key findings include strong positive effects of awareness of o

This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens’ perception of government dialogic communication during a national pandemic crisis. Through a case study of the 2015 Middle-East respiratory syndrome (MERS) outbreak in South Korea, the results of a survey of 400 South Korean citizens showed that distrust in government and a high level of situational uncertainty were significantly mitigated by citizens’ perceptions of governme

Purpose Volunteers are often crucial components to many nonprofit organizations as their financial resources continue to decline. Volunteer activities in the nonprofit sector provide a broad range of services from administrative support (24%) such as fundraising and office work to providing social service and care (20%) such as preparing and delivering food, teaching or counseling. The purpose of this study was to examine the influences of important factors in creating volunteers’ engagement wit

This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs)

Purpose A monopolistic relationship between utilities and their customers creates a unique relational context in which the basic assumption of one's ability to terminate a relationship with an unsatisfactory relationship partner is violated. The purpose of this paper is to examine how attitudinal and behavioral outcomes are influenced by relational gap as the discrepancy between the expected relationships under deregulation and the experienced public relationships under monopolistic completion.

This study proposes participatory employee communication as a conceptual framework for exploring and developing excellent organizational employee listening characteristics. Further, this study aims to address key characteristics of internal organizational listening competency, with 20 in-depth interviews with full-time US employees. From the interview data, 12 characteristics emerged in three critical dimensions of cognitive, affective, and behavioral competencies in listening. The findings indi