김민정 교수

Abstract The present study investigated how different product presentation formats (visual vs. verbal) influence consumer attitudes toward product and purchase intentions in Internet shopping. The overall results from two Web experiments simulating Internet apparel shopping showed that both visual and verbal information had significant effects on affective and cognitive attitudes toward apparel products, but only verbal information had a significant effect on purchase intention. Though the super

Purpose – This paper aims first, to identify online service attributes that facilitate efficient and effective shopping, purchasing, and delivery based on the modified E‐S‐QUAL scale and, second, to evaluate the extent to which current online retailers provide such service attributes as an objective measure of service performance. Design/methodology/approach – A content analysis of 111 women's apparel retail web sites was conducted to assess online retailers' performance in providing online serv

In a two‐part study, the amount and types of information available in television‐shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was conducted. In Phase 2, using an experimental format, a convenience sample of 128 middle‐aged women ( M = 46 years) viewed a 6‐minute television‐shopping segment selling apparel and assessed perceived risk, perceived amount of information available in the segment, and purchase intentions, and they answer

Abstract In the last two decades, the growth of intra‐regional marriage migration in Asia has stimulated scholarly interest in destination countries. Marriage migration led to social, demographic, and cultural transformations of current and future generations in these countries, and raised new issues in relation to race, ethnicity, gender, class, and nationality. Recent scholarly work on international marriage migration has moved beyond the so‐called mail‐order bride discourse and has critically

In two online experiments this research investigated the process by which consumers respond to online apparel stock outages (or stockouts) and examined the effectiveness of managerial responses in mitigating the adverse impact of stockouts. Results of Experiment 1 demonstrated that negative emotions evoked by stockouts depressed perception of store image, lowered decision satisfaction, and reduced behavioral intent. In addition, the effect of negative emotion on behavioral intent was mediated by

Topic modeling, which reveals underlying topics of a document corpus, has been actively adopted in visual analytics for large-scale document collections. However, due to its significant processing time and non-interactive nature, topic modeling has so far not been tightly integrated into a visual analytics workflow. Instead, most such systems are limited to utilizing a fixed, initial set of topics. Motivated by this gap in the literature, we propose a novel interaction technique called TopicLens

Content analysis of diet advertisements was performed to examine how diet advertisements portray the Western ideal of feminine beauty and promote dieting in Korean women's magazines in comparison with U.S. women's magazines. Results showed that the Western cultural ideal of feminine beauty and dieting were prevalent in Korean women's magazines. Diet advertisements in Korean magazines appear to promote more passive dieting methods (e.g., diet pills, aroma therapy, diet crème, or diet drinks) than

Elusive Belonging examines the post-migration experiences of Filipina marriage immigrants in rural South Korea. Marriage migration-crossing national borders for marriage-has attracted significant public and scholarly attention, especially in new destination countries, which grapple with how to integrate marriage migrants and their children and what that integration means for citizenship boundaries and a once-homogenous national identity. In the early twenty-first century many Filipina marriage i

Purpose This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach The human factors approach was employed to identify online customer service dimensions by analyzing service provided by salespeople at retail stores. Regression analyses supported the predictive validity of these measures, revealing that customer service dimensions of ease in searching, availability of freq