최민수 교수

The purpose of this study is to clarify the reality of labor and capital productivity in the construction industry through an industry-level approach and to analyze the relationship between labor and capital productivity using a Cobb-Douglas production function. According to the research results, the construction industry has shown a very high capital productivity, while labor productivity has kept up a low level during the 1980s and 1990s. The reason was because of the lack of skillful construc

This study aims to develop a design methodology for creating a brand universe that fosters flexible and creative brand experiences. Defined as a narrative boundary embodying the brand’s identity, the brand universe goes beyond content settings and backgrounds, utilizing transmedia storytelling to enhance content flexibility. It integrates brand messages, motifs, and mise-en-scène to strengthen brand identity, maintaining consistency while offering adaptable experiences. The proposed four-stage d