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경나경 교수

Na-kyung Kyung

성균관대학교 경영학과 · 심리학

연구실 소개

경나경 교수의 연구실은 인공지능 기반 예방의료와 모바일 헬스 기술을 중심으로, 개인의 건강 행동 변화를 유도하는 디지털 헬스 솔루션의 설계와 효과를 탐구합니다. 특히 사용자 신뢰, 재정적 인centive, 기상 정보 등 실시간 환경 요인을 통합한 개인화된 간병 개입 전략의 효과를 실험적 방법으로 분석합니다. 연구는 실생활 앱 환경에서의 랜덤화 실험을 기반으로 하며, 예방의료 기관의 운영 및 비즈니스 성과 향상에 기여할 수 있는 실용적 통찰을 제공합니다.

예방의료모바일 헬스행동 변화인공지능실험적 연구

연구 현황

논문 수
14
총 인용 수
112
최근 5년 논문
7
주요 분야
심리학

연구 성과 추이

표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.

5개년 연도별 논문 게재 수
7총합
2022
2023
2024
2025
2026
5개년 연도별 피인용 수
100총합
20222023202420252026

주요 논문

14
1
논문|인용수 74·2022
Rationally trust, but emotionally? The roles of cognitive and affective trust in laypeople's acceptance of AI for preventive care operations
Nakyung Kyung, Hyeokkoo Eric Kwon
SJR Q1Production and Operations ManagementOA

Abstract Artificial intelligence (AI) is transforming healthcare operations. Nevertheless, particularly in the context of preventive care, little is known about how laypeople perceive and accept AI and change their behavior accordingly. Grounded in a solid theoretical framework of trust, this study bridges this gap by exploring individuals’ acceptance of AI‐based preventive health interventions and following health behavior change, which is critical for preventive care providers’ operational and

Applied PsychologyPsychology
2
논문|인용수 19·2023
Contextual Targeting in mHealth Apps: Harnessing Weather Information and Message Framing to Increase Physical Activity
Nakyung Kyung, Jason Chan, Sanghee Lim, Byungtae Lee
SJR Q1Information Systems Research

Mobile technologies provide a unique opportunity for practitioners to identify users’ real-time context and provide personalized interventions to influence their behaviors. However, less is known about a way to improve the effectiveness of mobile health intervention by using context information. This study provides design guidelines on how to use weather information with messaging formats to spur exercise. Through a field experiment that each participant experience different weather conditions i

General Health ProfessionsHealth Professions
3
논문|인용수 8·2021
Digital self-harm: an empirical analysis of the effects of broadband adoption on suicide
Nakyung Kyung, Sanghee Lim, Byungtae Lee
SJR Q1Internet Research

Purpose Past literature offered competing predictions of the effect of broadband Internet on suicide. The Internet facilitates suicide by providing suicide-related information and ruining mental health. In contrast, Internet prevents suicide by offering social interaction and online mental treatment. This study aims to solve this tension by empirically examining the effect of broadband Internet on suicide with large-scale panel set. Design/methodology/approach This study takes instrument approac

Clinical PsychologyPsychology
4
논문|인용수 7·2025
Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Laypeople's Acceptance of AI for Preventive Care Operations
Nakyung Kyung, Hyeokkoo Eric Kwon
SJR Q1Production and Operations ManagementOA

Artificial intelligence (AI) is transforming healthcare operations. Nevertheless, particularly in the context of preventive care, little is known about how laypeople perceive and accept AI and change their behavior accordingly. Grounded in a solid theoretical framework of trust, this study bridges this gap by exploring individuals’ acceptance of AI‐based preventive health interventions and following health behavior change, which is critical for preventive care providers’ operational and business

Health InformaticsMedicine
5
논문|인용수 2·2020
Walk for Whom? The Effectiveness of Egoistic and Philanthropic Incentive Designs for Mobile Health Interventions
Nakyung Kyung, Hyeokkoo Eric Kwon, T. Ravichandran
SJR Q1Journal of the Association for Information Systems

Financial incentives are widely used to promote health behavior. Among others, egoistic and philanthropic incentives are the two most representative types of financial incentives: While the former is directly given to individuals performing health behavior, the latter ties such behavior to charitable contributions. Despite their prevalence, an understanding of the optimal incentive design for health behavior is limited. In this study, we conducted a randomized field experiment in collaboration w

General Health ProfessionsHealth Professions
6
논문|인용수 1·2019
The Effect of Broadband Adoption on the Labor-market Inclusion of the Disabled: An Empirical Analysis
Nakyung Kyung, Byungtae Lee
SJR Q1Journal of the Association for Information Systems

Although a significant amount of research has examined the effect of broadband on the rise of employment, the majority of this work has been focused on general population's employment, with little attention paid to the effect of broadband may have on social minority employment, i.e., disabled. Motivated from this research gap, we empirically examine the effect of the broadband use on disabled employment in the United States during 2013–2016 using a county level panel data set. We find evidence t

DemographySocial Sciences
7
논문|인용수 1·2021
The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity
Yujin Hwang, Nakyung Kyung, Dongwon Lee, Jaemin Jung, Sung-Hyuk Park
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System SciencesOA

Offline retail stores have adopted mobile ordering technology to enhance their customer experience. A mobile ordering channel allows customers to find a nearby store and choose a product by lowering the search costs. However, the impact of mobile ordering services on the diversity of customer experiences has not been examined. In this study, the effects of mobile ordering technology on store and product diversity are measured. We analyzed the transaction data of 170,635 users over 16 weeks of st

MarketingBusiness, Management and Accounting
8
논문|인용수 0·2019
How Information Technology Can Help in the Fight Against an Opioid Epidemic: An Empirical Analysis of the Effect of E-Prescribing on Opioid Overdoses
Nakyung Kyung, Sanghee Lim
SJR Q1Journal of the Association for Information Systems

The United States is experiencing an opioid overdose epidemic. E-prescribing has gained significant attention as a breakthrough way to reduce opioid overdoses, because it enhances control over the prescribing of drugs by providing patients’ hospital visit and medication record to prescribers at the point of care. However, there is little empirical evidence on how e-prescribing affects opioid overdoses. In this paper, we begin to bridge this gap by reporting on an empirical investigation of the e

Applied PsychologyPsychology
9
논문|인용수 0·2017
A Depressing Internet Tale: Empirical Analysis of the Internet’s Impact on Suicide
Nakyung Kyung, Sanghee Lim, Byungtae Lee
International Conference on Information Systems
Sociology and Political ScienceSocial Sciences
10
논문|인용수 0·2019
AI vs. Human : The Effect of Artificial Intelligence-Based Mobile Interventions on Health Behavior Change
Nakyung Kyung, Hyeokkoo Eric Kwon, Sanghee Lim
한국경영정보학회 학술대회

The transformative power of Artificial Intelligence (AI) is fundamentally reshaping the healthcare landscape. However, much less is known about how individual users perceive AI-based mobile health interventions. Motivated by such gaps, this study aims to identify (1) the effect of AI interventions on health behavior change, (2) whether AI interventions are as effective as human interventions, and (3) how we can improve the effectiveness of AI interventions with human, reliability, or transparenc

Applied PsychologyPsychology
11
논문|인용수 0·2026
The negative spillover effect of electronic prescribing for controlled substances on the opioid epidemic
Nakyung Kyung, Xiaoyu Liu
SJR Q1Production and Operations Management

The opioid epidemic poses widespread societal challenges. In response, electronic prescribing for controlled substances (EPCS), which requires prescribers to use the e-prescribing system, has begun attracting attention to combat the opioid epidemic by helping prescribers detect doctor shoppers and prevent forged prescriptions. However, a concern is that limited access to opioids after EPCS mandates may cause drug users to cross borders and travel to other areas without EPCS. Grounded in the tens

Public Health, Environmental and Occupational HealthMedicine
12
논문|인용수 0·2024
Nudging when it Matters: Machine Learning-based Nudging to Improve Physical Activity
Sriram Somanchi, Yoonseock Son, Nakyung Kyung, Idris Adjerid
SSRN Electronic JournalOA
PhysiologyMedicine
13
논문|인용수 0·2024
AI for High-Value Customers: Examining the Impact of VIP Status on Customer Interaction
Bin Li, Nakyung Kyung, Dandan Qiao, Luning Liu
Academy of Management Proceedings

Companies are increasingly providing customer service through artificial intelligence (AI) agents, helping customers on a real-time basis. Furthermore, AI agents grant VIP status to high-value customers. This study investigates how the granting of VIP status via AI agents affects customers' resistance to AI. By leveraging the secondary data from a large telecommunication company, we examine how the granting of VIP status via AI agents affects customers' resistance to AI agents in call center cus

Management Science and Operations ResearchDecision Sciences
14
논문|인용수 0·2025
Trust under Pressure: Managing Road Safety in AI-assisted Gig Work
Varun Karamshetty, Nakyung Kyung, Chulsung Lee, Jiwon Sim
SJR Q1Journal of the Association for Information Systems

Drivers on food-delivery platforms are granted the autonomy to select their delivery tasks. But this autonomy often leads to distracted driving, raising safety risks for both drivers and the public. We study whether AI-driven automated dispatch systems can mitigate these risks and how safety incidents affect drivers’ adherence to such systems. Using proprietary data from Baedal Minjok, South Korea’s largest food-delivery platform, we exploit the introduction of an optional AI dispatch system as

Social PsychologyPsychology

대표 연구 분야

Applied PsychologyGeneral Health ProfessionsClinical PsychologyHealth InformaticsDemographyMarketing

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