남윤재 교수

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjectiv

Given recent developments in information and communication technology, the number of individual tourists enjoying free travel without the advice of travel agencies is increasing. Therefore, such tourists can visit more tourist destinations and create more complex movement patterns than mass tourists. These tourist movement patterns are a key factor in understanding tourist behavior and they contain various information that is important for tourism marketers. In this vein, this study aims to inve

ABSTRACT This study explores the impact of VR experiences in museums on visitor satisfaction and revisiting intentions, focusing on presence and authenticity perceptions. While VR as an educational tool does not directly affect VR satisfaction, its entertainment and esthetic value can foster re‐engagement with the technology. Moreover, the results indicate that satisfaction with the VR experience does not directly translate into museum revisit intentions. Visitors currently perceive VR as an add

This study analyzes longitudinal trends in Korean use of (1) domestic mail, (2) international mail, (3) domestic telephone calls, (4) international outgoing telephone calls, (5) telex, (6) mobile telephones, (7) televisions and (8) the internet to examine the media’s displacement or supplementary effects.The results show that international mail, domestic telephone and telex can be best described by a quadratic indicating they are undergoing disadoption while the trends for domestic mail and inte

This study aims to identify the factors that influence Peruvians’ preference for K-pop, their perception of Korea’s national image due to their consumption of K-pop, and their intentions to visit the country. Accordingly, a survey of Peruvians who experienced K-pop was conducted in Peru. Consequently, the results showed that factors pertaining to artists and songs contributed positively to Korea’s national image. However, the results suggest that K-pop generally affect the Korean images positive