이욱 교수
Ook Lee
한양대학교 정보시스템학과 · 컴퓨터과학
연구실 소개
이 교수의 연구실은 디지털 시대의 사회적·문화적 영향을 고려한 기술 윤리와 소비자 행동을 중심으로 연구를 전개합니다. 특히 ESG 투자와 인공지능 기반 데이터 분석, 가상현실이 여행자 심리에 미치는 영향, 아바타 소비의 중독성과 청소년 심리, 가상 팀에서의 문화적 커뮤니케이션 차이, 그리고 음성 기반 무선 결제 기술 등 실생활 문제를 기술적 해결과 사회적 이론이 융합된 방식으로 분석합니다. 연구는 기술의 기능적 측면을 넘어 그가 초래하는 인간 심리와 사회적 영향에 깊이 관여합니다.
연구 현황
연구 성과 추이
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
주요 논문
15In the COVID-19 era, people face situations that they have never experienced before, which alerted the importance of the ESG. Investors also consider ESG indexes as an essential factor for their investments, and some research yielded that the return on sustainable funds is more significant than on non-sustainable ones. Nevertheless, a deficiency in research exists about analyzing ESG through artificial intelligence algorithms due to adversity in collecting ESG-related datasets. Therefore, this p
This study deals with the impact of virtual reality (VR) features that are embedded in a hotel website on travelers' anxiety. Having more information is thought to be a factor in relieving anxiety in travel. A hotel website can be a good place for gathering information about the accommodation. In this study, we posit that a hotel website with VR functions should lead to a reduction in travelers' anxiety about travel. We built a website of a hotel and used VR functions to show the exterior, the l
Avatars are a unique cyber product that hold much potential to be a market success because they provide consumers with various psychological benefits such as anonymous personalization and an artificial sense of well-being in cyberspace. However, due to the very nature of avatars, consumer psychology, and the way that they are marketed to teenage consumers, avatars may also pose considerable threat to unsuspecting teenagers through addictive consumption and associated negative social consequences
This paper provides a perspective on cultural differences in e-mail use of virtual teams from the critical social theory (CST) point of view. CST can be used as a qualitative methodology in information systems research. Among CST concepts, Habermas' theory of communicative action is applied here for the purpose of drawing a plausible explanation for the phenomenon of cultural differences between East Asian countries and the West in the use of e-mail in virtual teams. East Asian countries such as
The Confucian tradition still dictates the behavior of many people in East Asian countries such as South Korea. Even in e-mail communication, people try their best to show signs of respect which is required by the Confucian tradition. This psychological barrier can be detrimental to the development of democracy as people are educated not to challenge opinions of elders or bosses. After a long military dictatorship, South Korea has emerged as a newly democratized nation where the Confucian tradit
This study introduces a sound-based mobile payment system as a wireless Web service. Using a mobile phone for payment for mobile commerce is essential for its success. The proposed system will use sound that is generated from the existing mobile phone and the sound can be recognized by the existing credit card reader of the shop with an installation of an ordinary microphone and simple software to process sound input. This system is a better system since it doesn't require customers to buy a new
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whol
Clustering the rules in a knowledge-based system (KBS) on the basis of their static distance (lexical information) reduces the burden of understanding in the mind of the maintainer. This paper explores a clustering algorithm based on the Hopfield neural net algorithm that clusters automatically using lexical similarity. Using that algorithm, this paper presents a tool that can aid the maintainer in maintaining a KBS. The tool is the Rule Base Clusterizer (RBC) which structures the KBS rule base
This study presents an empirical evidence of benefit of narrative video clips in embedded virtual reality (VR) websites of hotels for relieving travel security concern. Even though it was proven that VR functions do provide some relief in travel security concern, a stronger VR website can be built when narrative video clips that show video clips with narration about important aspects of the hotel. Thus we created a video clip that showed and narrated about the escape route from the hotel room, a
This research was performed in order to empirically prove that telepsychiatry can result in overcoming of the Confucian cultural barrier which discouraged Korean patients from seeking psychiatric care. The Confucian culture of Korea forces its members to observe absolute conformity to the social norm. In this kind of culture it is very hard to admit one's mental illness and to seek medical help. Thus telepsychiatry might be a good alternative to face-to-face meeting-based psychiatry especially i
This study introduces a sound-based mobile payment system as a wireless Web service. Using a mobile phone for payment for mobile commerce is essential for its success. The proposed system will use sound that is generated from the existing mobile phone and the sound can be recognized by the existing credit card reader of the shop with an installation of an ordinary microphone and simple software to process sound input. This system is a better system since it doesn't require customers to buy a new
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