김세진 교수

Para-social interaction (PSI) refers to the illusory relationships between media characters and users and has been studied recently. However, the digital era necessitates a contemporary exploration of PSI in the context of emerging media forms. This study examines PSI between virtual fashion influencers (VFIs) and Instagram users, guided by actor-network theory (ANT) and a review of the literature. We apply four core segments of ANT—problematisation, interessement, enrolment, and mobilisation—an

This study aims to reinterpret the four components of fashion store Visual Merchandising Design (VMD)-Visual Presentation (VP), Point of Purchase Presentation (PP), Item Presentation (IP), and Experience Presentation (EP)-through the lens of affordance theory. It explores how phygital retail environments stimulate consumer experiences and interactions. As the boundaries between online and offline retail become increasingly fluid, VMD no longer functions merely as a visual display but as an exper

본 연구는 지속가능한 패션디자이너 브랜드 ‘마린 세르(Marine Serre)’의 공식 인스타그램 계정에 게시된 콘텐츠를 분석하여, 브랜드가 디지털 환경에서 구현하는 지속가능 패션 커뮤니케이션 전략을 심층적으로 고찰하는 것을 목적으로 한다. 기존 연구가 소비자 반응이나 컬렉션 중심의 정량적 접근에 치우쳐 있었다면, 본 연구는 단일 브랜드의 소셜미디어 콘텐츠 구조와 메시지 전달 방식을 중심으로 정성적 분석을 시도하였다. 문헌 연구를 통해 도출한 지속가능한 패션디자인의 다섯 가지 특성(환경성, 경제성, 윤리성, 전통성, 독창성)을 분석 틀로 설정하고, 2022년부터 2024년까지 마린 세르 공식 인스타그램(@marineserre_official)에 게시된 콘텐츠 중 지속가능성과 관련된 311건을 수집하여 디자인적, 내용적, 형식적 측면에서 분석하였다. 분석 결과, 전체의 78.8%가 환경성 유형에 해당하였으며, 리뉴어블 디자인 중심의 제품 정보 콘텐츠와 이미지형 포맷이 반복적으로 활용되

This study investigates activism as a powerful force for social and environmental change in South Asian fashion industries, specifically those in Pakistan, Bangladesh, and India. It defines the characteristics of fashion activism within regional contexts and explores the manifestation of fashion activism in a range of styles and practices. By combining a qualitative literature review with social media analysis, this study evaluates the role of activism in fashion and reveals that fashion serves

The environmental toll of the fashion industry is significantly exacerbated by resource-intensive design and sam- pling phases, in which repetitive physical prototyping is standard. Although 3D virtual sampling has emerged as a promising alternative, its ecological benefits have not been rigorously and quantitatively validated. This challenge is compounded by the forthcoming EU Digital Product Passport (DPP), which mandates lifecycle transparency, but lacks a clear framework for integrating desi