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노태우 교수

Taewoo Roh

한양대학교 국제학부 · 경영학

연구실 소개

노태우 교수의 연구실은 기업의 지속가능성과 사회적 책임을 중심으로, 환경·사회·지배구조 전략(ESGS), 디지털 전환, 녹색 혁신, 기업의 사회적 책임(CSR)의 실천과 효과를 다룹니다. 특히 항공업계와 유통·운송 산업을 대상으로 한 산업 특화 모델 개발과 소비자 경험, 디지털 역량이 지속가능한 성과에 미치는 영향을 분석합니다. 또한 대학 내 팀 프로젝트에서 진정성 있는 리더십과 인식된 자율성의 역할을 탐구하며, 조직 내 인간자원 관리의 미래 역량을 고민합니다.

ESGS녹색 혁신디지털 전환기업의 사회적 책임진정성 있는 리더십

연구 현황

논문 수
217
총 인용 수
3,239
최근 5년 논문
101
주요 분야
경영학

연구 성과 추이

표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.

5개년 연도별 논문 게재 수
101총합
2022
2023
2024
2025
2026
5개년 연도별 피인용 수
1,906총합
20222023202420252026

주요 논문

15
1
논문|인용수 413·2022
Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust
Taewoo Roh, Junhee Seok, Yaeri Kim
SJR Q1Journal of Retailing and Consumer Services
MarketingBusiness, Management and Accounting
2
논문|인용수 290·2021
How do intellectual property rights and government support drive a firm's green innovation? The mediating role of open innovation
Taewoo Roh, Kangmun Lee, Ji Yeon Yang
SJR Q1Journal of Cleaner Production
MarketingBusiness, Management and Accounting
3
논문|인용수 209·2020
Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application
Yaeri Kim, Qiran Wang, Taewoo Roh
SJR Q1Telematics and Informatics
Information Systems and ManagementDecision Sciences
4
논문|인용수 194·2022
Structural relationships of a firm's green strategies for environmental performance: The roles of green supply chain management and green marketing innovation
Taewoo Roh, Jin-Ho Noh, Ye-Eun Oh, Keun-Sik Park
SJR Q1Journal of Cleaner Production
Strategy and ManagementBusiness, Management and Accounting
5
논문|인용수 148·2023
Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh
SJR Q1Journal of Cleaner Production
Management, Monitoring, Policy and LawEnvironmental Science
6
논문|인용수 131·2022
What makes consumers trust and adopt fintech? An empirical investigation in China
Taewoo Roh, Young Soo Yang, Shufeng Xiao, Byung Il Park
SJR Q1Electronic Commerce Research
Management Information SystemsBusiness, Management and Accounting
7
논문|인용수 103·2023
Unpacking the sustainable performance in the business ecosystem: Coopetition strategy, open innovation, and digitalization capability
Min‐Jae Lee, Taewoo Roh
SJR Q1Journal of Cleaner Production
Strategy and ManagementBusiness, Management and Accounting
8
논문|인용수 103·2024
The interplay of institutional pressures, digitalization capability, environmental, social, and governance strategy, and triple bottom line performance: A moderated mediation model
Min‐Jae Lee, Anna Pak, Taewoo Roh
SJR Q1Business Strategy and the EnvironmentOA

Abstract This study seeks to elucidate the mediating role of environmental, social, and governance strategy (ESGS) in bridging the nexus between institutional pressures—specifically regulatory and stakeholder influences—and triple bottom line performance (TBLP), which encompasses economic, social, and environmental facets. Concurrently, this study examines the extent to which digitalization capability influences these dynamics. Utilizing a dataset from subsidiaries within China's retail and tran

MarketingBusiness, Management and Accounting
9
논문|인용수 83·2019
Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation
Ji Yeon Yang, Taewoo Roh
SJR Q1SustainabilityOA

This study is about open innovation, which suggests that companies should aim to cooperate with other companies or organizations for green innovation. While previous research has focused on the mechanism through which the company achieves green innovation, mainly from the supplier perspective, we have taken a more demand-driven approach to product innovation by introducing the green process and consumer perspectives. Also, this study not only considers collaboration with other companies whose in

MarketingBusiness, Management and Accounting
10
논문|인용수 78·2024
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
Myoung-Jin Chae, Yanghee Kim, Taewoo Roh
SJR Q1Journal of Retailing and Consumer Services
MarketingBusiness, Management and Accounting
11
논문|인용수 61·2019
Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh
SJR Q1SustainabilityOA

The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can a

MarketingBusiness, Management and Accounting
12
논문|인용수 61·2015
Eco-Innovation for Sustainability: Evidence from 49 Countries in Asia and Europe
Jang‐Hwan Jo, Taewoo Roh, Seonghoon Kim, Yeo‐Chang Youn, Mi Sun Park, Ki Han, Eun‐Hee Jang
SJR Q1SustainabilityOA

Following the trend on focusing on a nation’s economic-growth, side effects such as resource exhaustion, environmental pollution, and social injustice have begun to appear. As a solution, eco-innovation has received a great amount of attention from European countries and as a result, many efforts to analyze the development of eco-innovation quantitatively have been made. This study aims to evaluate the validity of an eco-innovation index developed to support the sustainable development goal. For

MarketingBusiness, Management and Accounting
13
논문|인용수 52·2020
Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry
Yaeri Kim, Seojin Stacey Lee, Taewoo Roh
SJR Q1SustainabilityOA

This study aims to take another look at corporate social responsibility (CSR) dimensions in airline industries and identify the moderating effects of socio-economic characteristics on customer loyalty. We applied Carroll’s four CSR dimensions and reorganized economic and legal responsibilities under ‘required CSR’ and philanthropic and environmental responsibilities under ‘desired CSR’. The current study reveals that customer loyalty increased when customers perceived airlines to be practicing d

Strategy and ManagementBusiness, Management and Accounting
14
논문|인용수 50·2024
Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy
Min‐Jae Lee, Yanghee Kim, Taewoo Roh
SJR Q1Technological Forecasting and Social Change
MarketingBusiness, Management and Accounting
15
논문|인용수 40·2024
What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM
Taewoo Roh, Shufeng Xiao, Byung Il Park
SJR Q1Journal of Retailing and Consumer Services
Human-Computer InteractionComputer Science

대표 연구 분야

Strategy and ManagementMarketingAccountingInformation Systems and ManagementOrganizational Behavior and Human Resource ManagementManagement of Technology and Innovation

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