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양이 교수

Yi Yang

연세대학교 글로벌인재학부 · 경영학

연구실 소개

양이 교수의 연구실은 기업 및 대학의 기업정신(entrepreneurial orientation)이 조직 성과에 미치는 영향을 탐구하며, 특히 대학의 지식 상용화와 혁신 성과에 초점을 맞추고 있습니다. 또한 스타트업의 자원 확보 과정에서 네트워크의 역할, 다국적 기업의 국제화 전략과 혁신 성과의 관계, 중소기업 클러스터의 상호보증 제도 최적화 등 조직의 혁신과 지속가능성을 뒷받침하는 제도적 구조와 전략적 의사결정을 분석하고 있습니다. 특히 중국 기업의 해외 진출 전략과 정치적 연결망의 영향 등 글로벌 시장에서의 기업 성과를 다각도로 연구하고 있습니다.

기업정신지식 상용화국제화 전략상호보증 제도네트워크 자원 확보

연구 현황

논문 수
49
총 인용 수
251
최근 5년 논문
17
주요 분야
경영학

연구 성과 추이

표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.

5개년 연도별 논문 게재 수
17총합
2022
2023
2024
2025
2026
5개년 연도별 피인용 수
86총합
20222023202420252026

주요 논문

15
1
논문|인용수 59·2017
Consumer Behavior towards Green Products
Yi Yang
Journal of Economics Business and Management
MarketingBusiness, Management and Accounting
2
논문|인용수 32·2020
Does university entrepreneurial orientation matter? Evidence from university performance
Sandhya Balasubramanian, Yi Yang, Steven F. Tello
SJR Q1Strategic Entrepreneurship Journal

Abstract Research Summary As a firm‐level attribute, entrepreneurial orientation (EO)'s beneficial relationship to firm performance has been established in the corporate sector; however, its implications in other sectors including university settings remain a rather underexplored area. Based on a sample of 107 universities in the United States, we examine the impact of EO on a wide range of university performance measures from commercialization of intellectual property to more comprehensive univ

Management of Technology and InnovationBusiness, Management and Accounting
3
논문|인용수 30·2012
Nascent Entrepreneurs Access and Use of Network Resources in a Technology Incubator
Steven F. Tello, Yi Yang, Scott Latham
SJR Q1Journal of Small Business & Entrepreneurship

Abstract This study utilized the setting of a technology incubator to analyze how nascent entrepreneurs develop and leverage networks to secure resources as part of the venture creation process. Through rigorous qualitative methods, we examined how six medical device entrepreneurs used networks to obtain needed resources, the types of resources pursued and differences among entrepreneurs based on their level of network skill. Our findings illustrate the importance of the incubator in providing b

Management of Technology and InnovationBusiness, Management and Accounting
4
논문|인용수 8·2011
Knowledge transfer in corporate venturing activity and impact of control mechanisms
Yi Yang, Shinichirou Nomoto, Sam Kurokawa
SJR Q1International Entrepreneurship and Management Journal
Management of Technology and InnovationBusiness, Management and Accounting
5
논문|인용수 8·2018
Influences of expatriate managerial styles on host-country nationals’ turnover intention
Yong Suhk Pak, Qinglu Sun, Yi Yang
SJR Q1Asian Business & Management
CommunicationSocial Sciences
6
논문|인용수 8·2020
Staff localization strategy and host country nationals’ turnover intention
Yi Yang, Yong Suhk Pak
SJR Q1The International Journal of Human Resource Management

Based on signaling theory, this study demonstrates the use of a multilevel framework to examine the effects of two alternative staff localization strategies (embedding and excavating localization) on the turnover intention of host country nationals (HCNs) as well as the mediating roles of perceived career opportunity (PCO) and cynicism. We collected multisource data from 476 HCNs working for 19 foreign firms in China. Data were analyzed using the multilevel structural equation model (MSEM). We f

CommunicationSocial Sciences
7
논문|인용수 7·2024
Foreign direct investment and export expansion: political connection and innovative performance
Yi Yang, Jing Zhao, Young Soo Yang
SJR Q1Management Decision

Purpose This study investigates two internationalization strategies, foreign direct investment (FDI) expansion and export expansion, and their effects on the innovation performance of Chinese multinational enterprises (MNEs). Additionally, it explores the moderating roles of both formal and informal political connections in the relationship between these internationalization strategies and innovation performance. Design/methodology/approach The hypotheses were tested using the Poisson panel mode

Strategy and ManagementBusiness, Management and Accounting
8
논문|인용수 1·2011
Research on cluster mutual guarantee of small and middle-sized enterprises based on expectation motivation theory
Yi Yang, Kun Xu, Yi Kang

This paper focuses on the organization of SMEs cluster mutual guarantee. This paper applies game analysis and comparative study. Based on the classical theory of Expectation motivation theory, it compares a cluster of mutual guarantee before and after optimization of the dynamic game. On the conclusions the related proposals are concerned the core elements of valence, Expectancy and Instrumentality, including protections of rights and interests of SMEs in the cluster, the overall strength of SME

FinanceEconomics, Econometrics and Finance
9
논문|인용수 1·2025
To stream or not: A mixed-methods study of merchants’ willingness to join live-streaming E-commerce platforms
Jiaxuan Li, Feng Ding, Zhongyuan Yuan, Yi Yang, Ruohan Li, Ruohan Li, Feng Ding
SJR Q1International Journal of Information Management
Information Systems and ManagementDecision Sciences
10
논문|인용수 0·2018
중국 직원 이직의도에 대한 교차문화적 가치의 조절효과에 관한 연구
Yi Yang, Yong Suhk Pak
International Business Journal
Aerospace EngineeringEngineering
11
논문|인용수 0·2024
With or without metamorphosis of learning Orientation: Post-Cross-Border mergers and acquisitions performance of emerging multinational enterprises
Yi Yang, Mooweon Rhee, Yong Suhk Pak
SJR Q1Journal of Business Research
Strategy and ManagementBusiness, Management and Accounting
12
논문|인용수 0·2016
Toward the Service-oriented Transformation of the Manufacturing Firms in Taiwan
Yi Yang
Academy of Management Proceedings

The sales and employment of the service industry in Taiwan have exceeded those of the manufacturing sector. This study conducts the value-added chain model to verify the service-oriented strategies of the manufacturing firms in Taiwan. Specifically, four case studies from different sectors have been conducted, including Acer, Giant, TSMC and Eternal. Based on the research findings, this study concludes that the transformation of service-oriented strategies orientated toward an integration of the

MarketingBusiness, Management and Accounting
13
논문|인용수 0·2019
Metamorphosis Strategy of Emerging Multinationals and Destinations of the Springboard Strategy
Yi Yang, Yong-Suhk Pak
Academy of Management Proceedings

Incorporating with organization learning theory, we introduce a metamorphosis strategy, which refer to EMNEs’ learning trajectory switching from exploitation to exploration. We analyze the moderating effect of the metamorphosis on the association between EMNEs cross-border M&As and their post firm growth. We advocate that the metamorphosis strategy is essential for EMNEs to successfully learn from the cross-border M&As to enhance their competence and performance. Collecting data of 375 Chinese M

Strategy and ManagementBusiness, Management and Accounting
14
논문|인용수 0·2024
Moderating roles of spatial and temporal internationalization on the product diversification–performance relationship of emerging market multinational enterprises
Yi Yang, Xiaoyuan Li, X. Zhang
SJR Q1Asian Business & Management
Strategy and ManagementBusiness, Management and Accounting
15
논문|인용수 0·2012
Research on Trademark Protection Strategy during Internationalization Process of Chinese Grape Wine Industry
Yi Yang
Liquor-making Science & Technology

The development status of Chinese grape wine consumption market and the internationalization of Chinese grape wine manufacturers and the strategic position of grape wine trademark were introduced briefly in this paper.Furthermore,trademark protection strategies during the internationalization process of Chinese grape wine industry were also illustrated.

Tourism, Leisure and Hospitality ManagementBusiness, Management and Accounting

대표 연구 분야

Management of Technology and InnovationStrategy and ManagementCommunicationMarketingEconomics and EconometricsCultural Studies

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