방영석 교수

Drawing on the notion of channel capability, we develop a theoretical ramework for understanding the interactions between mobile and traditional online channels for products with different characteristics. Specifically, we identify two channel capabilities—access and search capabilities—that differentiate mobile and online channels, and two product characteristics that are directly related to the channel capabilities—time criticality and information intensity. Based on this framework, we generat

With the rapid advancements in AI technology and its growing impact on various aspects of daily life, understanding the factors that influence users' adoption intention becomes essential. This study focuses on the determinants affecting the adoption intention of ChatGPT, an AI-driven language model, among university students. The research extends the Technology-Organization-Environment (TOE) framework by integrating the concept of knowledge application. A cross-sectional research design was empl

This paper aims to identify the key factors influencing the intention to continue using enterprise resource planning (ERP) systems. Extending the Technology-Organization-Environment framework, the model integrates variables from both the Technology Acceptance Model and the Information Systems Success Model. We employed Partial Least Squares Structural Equation Modeling to analyze empirical data collected from 237 participants who use ERP systems in their workplaces. Our findings suggest that per

With the growing popularity of mobile commerce (m-commerce), it becomes vital for both researchers and practitioners to understand consumers’ mobile commerce adoption behavior. In this study, we empirically investigate the drivers of consumers’ mobile commerce adoption behavior based on a cost and benefit framework. Based on consumers' browsing and purchase behaviors at the e-commerce site before the addition of mobile commerce channel, we constructed behavioral proxy variables which capture the

In today’s dynamic business landscape, retailers are progressively turning to omnichannel strategies to offer integrated shopping experiences across various touchpoints. This study endeavors to elucidate the determinants driving loyalty among omnichannel consumers. A comprehensive research framework encompassing technological elements, in-store attributes, online reviews, and behavioral variables was formulated. A sample of 252 customers familiar with omnichannel shopping was evaluated. Structur

The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user’s purchase time becomes m

Abstract In a dynamic business environment, the roles of contests and crowd-sourcing are increasingly acknowledged. However, the factors driving sustained participation in these arenas remain incompletely understood. To address this gap, our study investigates the factors that influence the ongoing engagement intentions of users on contest collection portals. We focus on the interplay between goal-congruent outcomes (GCO), search intention, and various motivational elements. We collected respons

Abstract Within the rapidly changing online sphere, the significance of online for offline (O4O) commerce platforms in directing consumer choices is evident. The purpose of this research is to examine the factors that influence consumer shopping motives within the context of O4O commerce. The value of this study lies in its enhancement of our understanding of how various factors within the O4O model impact consumer decision-making processes. This offers significant insights for businesses and ma

This study investigates the impact of platform-issued “quick-seller” certificates (indicating sellers with faster dispatch than others) on buyers’ postpurchase behavior. Drawing upon the theoretical lens of psychological contract violation (PCV), we hypothesize the effects of quick-seller certificates on order cancelations, as well as the subsequent impacts of cancelations associated with the quick-seller certificates on buyers’ future purchase frequency and search behavior. Using a comprehensiv