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강윤구 교수

Yungu Kang

UNIST 기술경영전문대학원 · 사회과학

연구실 소개

강윤구 교수의 연구실은 기업의 전략적 차별성과 리더십의 심리적 기반을 중심으로, CEO의 개인적 특성(이름의 드문함, 발명가 경험, 사고 방식 등)이 기업 전략에 미치는 영향을 탐구합니다. 특히, 비즈니스 전략의 다양성과 유연성, 그리고 환경적 요인(시장 압력, 산업 다이나믹스 등)이 전략적 결정에 어떻게 작용하는지 분석합니다. 연구는 조직의 전략적 행동이 개인의 정서적·인지적 특성과 사회적 환경이 복합적으로 작용하는 결과임을 강조합니다.

전략적 차별성리더십 심리전략적 유연성CEO 특성전략적 변화

연구 현황

논문 수
7
총 인용 수
86
최근 5년 논문
6
주요 분야
사회과학

연구 성과 추이

표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.

5개년 연도별 논문 게재 수
6총합
2020
2021
2024
2025
2026
5개년 연도별 피인용 수
85총합
20202021202420252026

주요 논문

7
1
논문|인용수 80·2020
Being extraordinary: How CEOS' uncommon names explain strategic distinctiveness
Yungu Kang, David H. Zhu, Yan Anthea Zhang
SJR Q1Strategic Management Journal

Abstract Research summary We build upon recent theories and studies about relational self to explain how a CEO's uncommon name may be related to a firm's strategic distinctiveness. Our theory explains why CEOs with uncommon names tend to develop a conception of being different from peers and accordingly pursue strategies that deviate from industry norms. We further suggest that the positive relationship between CEO name uncommonness and strategic distinctiveness is strengthened by the CEO's conf

Sociology and Political ScienceSocial Sciences
2
논문|인용수 3·2024
Capital Market Scrutiny and Strategic Distinctiveness of the Firm: Evidence from a Natural Experiment
Jingoo Kang, Yungu Kang
SJR Q1British Journal of ManagementOA

Abstract Several streams of strategy literature emphasize firms’ distinctive strategy as being key to sustainable competitive advantage. Using a unique natural experiment setting, we examine how increased scrutiny and pressure from short‐sellers affect the strategic distinctiveness of the firm. We find that increasing short‐selling pressure reduces the strategic distinctiveness of the firm and that this negative effect is more pronounced for more visible and underperforming firms. Our findings s

AccountingBusiness, Management and Accounting
3
논문|인용수 1·2021
How ideological diversity within top management teams influences strategic dynamism
Yungu Kang, M. K. Chin, David H. Zhu
Academy of Management Proceedings

Although many studies have examined the impact of the demographic diversity of top management teams (TMTs) on strategic outcomes, little theoretical or empirical work has investigated the influence of TMTs’ ideological diversity on strategic decisions. Because ideologies held by top executives influence not only their goals but also their decision-making processes, we develop the construct of TMT ideological diversity to explain how it increases strategic dynamism. In addition, we suggest that t

Sociology and Political ScienceSocial Sciences
4
논문|인용수 1·2025
Management by Originals: Inventor CEOs and Firms’ Strategic Change
Yungu Kang, David H. Zhu
SJR Q1Strategy Science

We build upon theories and studies regarding inventors and strategic leadership to explain how inventor CEOs are likely to drive a firm’s strategic change. We explain why inventor CEOs have the unique attributes of divergent thinking and intrinsic motivation and, accordingly, pursue strategies that deviate from the past. We further suggest that the positive relationship between inventor CEO status and strategic change is strengthened by CEO liberalism, CEO career variety, and industry dynamism.

Management of Technology and InnovationBusiness, Management and Accounting
5
논문|인용수 1·2015
Catch-up and Defense Strategy between Firms: Mobile Messenger Market Case Analysis
Yungu Kang, 강진구
Journal of Strategic ManagementOA

Most of the existing researches about catch-up strategy have focused on aspects related to technology. The underlying assumption of these researches is that technological, or non-technological differentiation is possible. Most of the defense strategy researches also make the same assumptions that differentiation or price competition is possible in the market. However, there is a lack of research on catch-up and defense strategies where non-technological aspects are considered and differentiation

Sociology and Political ScienceSocial Sciences
6
preprint|인용수 0·2025
Something in the Air: The Influence of Air Pollution on Firms’ Strategic Distinctiveness
Yungu Kang, S K Park, Wookyung Lee
SSRN Electronic JournalOA
Economics and EconometricsEconomics, Econometrics and Finance
7
논문|인용수 0·2026
Different values, different ways: How ideological diversity within top management teams influences strategic distinctiveness
Yungu Kang, David H. Zhu, M. K. Chin
SJR Q1Journal of Business Research
Gender StudiesSocial Sciences

대표 연구 분야

Sociology and Political ScienceAccountingManagement of Technology and InnovationEconomics and EconometricsGender Studies

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