[Paper Review] Application of TAM model to the use of information technology

Harryanto, Muchriana Muchran+1 more|arXiv (Cornell University)|Jan 13, 2019

Technology Adoption and User Behaviour14 references60 citations

TL;DR

The study tests a modified TAM model with experiential experience as a moderator to explain internet banking use, using PLS-AMOS on survey data from bank customers.

ABSTRACT

The purpose of this research is to see the application of modified TAM model by entering the experiential variable as a moderation variable to see one's intention in the use of technology especially internet banking. Data obtained through the distribution of questionnaires to customers. The study population is bank customers registered as users of internet banking services. The sample selection used a simple random sampling technique. Hypothesis testing using Partial Least Square (PLS) method through AMOS program. The results showed that the proposed five hypotheses, two significant and three insignificant. Perceived ease of use is significantly related to perceived usefulness. Per-ceived usefulness is not significantly related to intention to use. Perceived ease of use is significantly related to intention to use moderated by experience and not significantly correlated with intention to use moderated by the Experience.

Motivation & Objective

• Assess how a modified TAM model explains internet banking usage among bank customers.
• Investigate whether experiential experience moderates relationships in the TAM? framework.
• Test hypotheses about the relations among perceived ease of use, perceived usefulness, and intention to use.
• Provide evidence on the applicability of TAM with an experiential moderator in real-world IT adoption.

Proposed method

• Modify TAM by adding an experiential moderator.
• Collect data via questionnaires from internet banking users (bank customers).
• Use simple random sampling to select respondents.
• Analyze using Partial Least Squares (PLS) through AMOS software.
• Test five hypotheses (two significant, three insignificant).

Experimental results

Research questions

• RQ1 Does perceived ease of use significantly relate to perceived usefulness and to intention to use in the modified TAM?
• RQ2 Does perceived usefulness significantly relate to intention to use in the modified TAM?
• RQ3 Does experiential experience moderate the relationships among TAM constructs in predicting intention to use?

Key findings

• Perceived ease of use significantly relates to perceived usefulness.
• Perceived usefulness is not significantly related to intention to use.
• Perceived ease of use is significantly related to intention to use when moderated by experience.
• Perceived ease of use does not have a significant effect on intention to use when moderated by experience? (text indicates mixed phrasing; reported as significant relation moderated by experience and a separate note on insignificant correlation with intention moderated by experience).
• Two of the five hypotheses are significant; three are insignificant.